Norman is my hometown. If I were ever daft enough to start naming my vehicles, I’d probably take my cue from Captain Call and name them all the Hell Bitch.

When you follow this, again the language doesn't always track with the graphics....why can't these guys just tell the story without all the misleading images..all kinds of OHC shots, even a picture of an inline engine🤔   And what I come away with, a 7.0 pushrod? When they have a clean sheet of paper 7.3/6.8?  For sure if the 7.0 is a reality it must have significant benefits over the Godzilla which I still think of as a new engine.   And the story is supported about significant design improvements focused on durability over any of the current offerings to say nothing of power gains including more low end grunt- so again justification for what might mean a replacement for the 6.8/7.3   This then leads to the discussion of the benefits over current diesel technology, and the discussion shifts to where could it be used...and we hear.." on Super Duty 250, 350, 450."  No mention of 550-750🤔   IMO so much for this guys credibility?   Or all of his claims about the 7.0's design improvements and HP and Torque figures that match/surpass Godzilla-what is the point??.   What did I miss?

Broken record again😎...think of a monster 6.7 Power Stroke under the hood of a 650/750....and to swallow the story we are being fed, they can't solve the under heat issue when a Godzilla takes the place of a 6.7.  Educate me please...Higher compression issues in the 6.7 ..Better yet, 6.7 in a 350/450/550/600. in an under hood  space that has to be  significantly less than the space in a 650/750 tilt hood. Meantime, over on the 7.0 thread........

Not a frickin' clue.  Kinda like GM in 2006.

Just watched him race a mustang at Circuit de la Sarthe (LeMans) a couple years ago.

Hopefully this isn't all we get. It's ok, I'm sure it'll grow on me. There's just something going on with Ford design at the moment. The ideas are there, but the execution seems to be struggling. Maybe their new head of design will right the ship, but it just feels like the design talent they have right now isn't what it was 5-10 years ago. 

Not without the old Ranger diesel!

While it is not the case that the only way to deliver new products is to cancel existing products, making decisions on what new products to introduce and what if any existing products to cancel is basic economics. It's not exclusive to Ford.    Remember the definition of economics?   Economics is the study of the use of scarce resources which have alternative uses.   So while Ford has been particularly aggressive in cancelling existing products (most of which were anonymous unibody garbage), every automaker has to contend with scarce resources and alternative uses - economics in other words. The automotive industry isn't like the Garden of Eden where everything was available in unlimited abundance. 

Reminds me of the palisade

You really don't understand how a business works, do you?