Where's that from?     The front grille/detailing looks like the last gen with the current gen door handle/hip photoshopped on lol.        

It's a good article.  It's behind a paywall, but here's the link:   https://www.detroitnews.com/story/business/autos/ford/2026/01/14/detroit-auto-show-jim-farley-ford-globalization-localization-u-s-manufacturing/88050761007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=z11xx46p119150c119150d00----v11xx46d--36--b--36--&gca-ft=102&gca-ds=sophi

Globalism as we’ve known it for the past 25 years or so is rapidly coming to an end. 

FRAP:  

Four different reliable sources have said we’ll have $100,000 SRI packages in the first quarter. But until we actually see something in print it’s all hearsay. 

Interesting article in today's Detroit News about how "globalism" is out and "localization" is in.  Farley made this comment about sedans:   Ford in December emphasized forthcoming affordable trucks, and its next-generation EV will first launch in 2027 as a Maverick-like midsize truck starting at $30,000. Although the automaker left the U.S. sedan market by 2020, it's a "vibrant" segment, Farley said, but the challenge has been producing them profitably. "We may find a way to do that, but you have to produce it here, compared to bringing them in from Europe like you did before, or Mexico," Farley said. "Never say never."

I think things have changed. The market has been working to find a balance among power density, charging performance, and cost.   8 years ago, they were focused on energy density. 5 years ago, charging speed.   3 years ago, cost, and safety. Today, cost is #1 The allure of this tech is that it opens new markets for electrification, such as the aviation sector. The energy density of 400 Wh/kg is overkill for EVs, but the ability to charge and discharge so fast could be paired with lower-cost technologies to improve charging and performance. As always, there is a disconnect between what people say they want and what they actually need. 5-min charging lets people charge at the same rate they can refuel, with the added benefit of supporting people who hate stopping on long trips.

I think I like this front end better than the GTD, it just needs the wider stance to make it appear more aggressive.

I don't think this is market driven as much as it represents a truck that can be manufactured cheaper and sold cheaper and therefore return a much higher profit margin with decent volume.