Come to think of it Hyundai has been passing along to consumers at least some of the savings it achieved with new generation manufacturing processes at the GoMetaplant and others. And no de-contenting of models like Ioniq 5!   Hyundai said they’re repositioning the Ioniq 5 to “better align with current market dynamics and support increased U.S. production volume.” They added the changes come as “part of a broader strategy to maintain the Ioniq brand’s leadership in the electric vehicle space while responding to shifting consumer expectations and competitive pressures.”   Despite the significant price cuts, Hyundai appears to have avoided removing equipment to lower costs. In fact, they added a dual-level charging cable.   Looks like AI enabled robotics including humanoids are going to be a game changer in the automotive industry     

Yup, this was my idea too, but I guess they decided to scrap T3 too late in the game to shift CE1 there.

That's what happens in a free market.  Folks like Nissan and Hyundai and Mitsubishi thrive on the lower price points so if they find a big cost advantage you better believe they'll lower prices.  In those markets a $2k price reduction is a guaranteed volume increase.   Of course Ford first has to reach a normal profit margin before cutting prices as opposed to just breaking even or losing money.  

I thought this would be worth mentioning.   SPA3 Archtechture  800v Sytem Cell to body battery pack Megacastings In-house Motors and inverters Scales from B-class to E-class Vehicles.   All future electric Volvo cars will originate from one single technology stack | Volvo Cars Media Intl   https://investors.volvocars.com/~/media/Files/V/Volvo-Cars-IR-V2/cmd-24-new/Volvo_CMD24_TECH.pdf        

That's what the big shots at Ford have traditionally done, but Billy Boy said this recently:  

I knew you would...... 😎

But those aren't mass market engines and they don't compete with Fords.   The Tacoma 2.4l turbo has 278 hp/317 lb/ft Lexus RX-350 2.4l turbo is 275/317   Ranger 2.3L turbo has 270 hp/ 310 lb/ft. Mustang 2.3 turbo is 315/350.   Big difference in low volume high performance engines vs mass market engines.  Apples and oranges.  Ford puts their money into Coyotes and Diesels and Godzilla.  Others put their money into smaller engines.  

Can confirm on the Ferrari V8...

I guess I stopped reading at that's the point 😎   The real issue is that they decided to divert so many ICE resources to EV development that yielded absolutely nothing and killed Edge in the process.  I wish they kept Oakville and gave it a c2 Edge and Nautilus.  Redesigned Escape and Corsair in Louisville and put ce1 in BOC.   But that ship has sailed.   I still think it's possible they move Maverick/replace it with something new in TTP, import Bronco Sport and give Hermosillo a new Escape and/or Edge/Nautilus.

I get it but even my 2.5 turbo sounds great to me with active exhaust open.   And nothing sounds better to me than a Porsche flat six at 9000 rpm.  Maybe a flat plane crank Ferrari v8 inches behind your head......