VW is pulling a Bronco LOL 

What do you think Ford is working on with CE1 and the upcoming new models?  They've got more coming than just big pickup trucks.   And brand loyalty is overstated nowadays.  It's not the same as it used to be, except in trucks.  It's still got a firm grasp in that area.

Hmm, the current  Maverick isn’t anything like the original Maverick. 😁

I think Ford realizes that, that's why they're doing a wide range of products moving forward. CE1 won't just be used for a truck, but for a 2 and 3 row crossover, multiple sedans at different prices and sizes, and a van. When they got rid of their hatchbacks and sedans, I didn't see it as a permanent move, I never really accepted that. I always say it as a tactical retreat, of them backing away from those segments at that time because they couldn't turn a profit, but knowing they would return once they could turn a profit. Now we know that's exactly what's happening. 

So here is the thing your conveniently forgetting about-Ford Pro       Ford is focusing on the markets it does well in, like trucks and Vans...just look at the EU as to how Ford is handling its consumer products vs its commercial fleet products

Ford is not a luxury brand; that's the role of Lincoln. Not everyone wants a pickup truck in the city.  Toyota for example has room to make regional models at the bottom and top of its lineup because the core vehicles in the middle are common global sizes. The example I gave you, they made one good compact SUV (the RAV4) that they can market globally. Ford spent more to make three different versions (Escape, Bronco Sport, Maverick) and didn't bother to make them global models and in the US, all three were beaten but one single model.  The importance of smaller and medium models that its rivals have is more brand loyalty. Ford is breaking this by not having a smaller city friendly option, people are going to other brands because not everyone wants to drive a truck in the city or don't have parking space for a truck.  If something happens in the future and affects the truck sales (which by the way is quickly growing out of reach of many buyers) they're going to be in bigger trouble because they put all their eggs into the full-size truck basket, a model they can't sell anywhere else.  

Well I don't see that happening for awhile-let them go through the product cycle of the C1 Maverick and maybe look at consolidating all the C platform stuff on the CE1 in the early 2030s.   Maybe at that point ICE won't be as important. 

The giga-castings lend themselves to variations of the vehicle to include ICE or hybrid power without changing the overall design to accommodate the variant.  

I still think there's a new ICE Maverick that will share the EV design.

As for the name, why not just call it the Maverick Lightning? The lightning name would indicate its an EV/EREV