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Outside of Raptor I don't think it's nearly as profitable as Ford hoped with Maverick taking the lower end sales.
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Large SUVs up 18% and an increase in retail marketshare are great for profitability.
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sadly Ford seems more lost with the Ranger than any other vehicle in their current production line... -
reminds me somewhat of one of my fave...the Lincoln MKR concept....
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The red headed step child (Ranger) was up also. -
Yea, sad to see. Hopefully for Ford it’s a temporary blip until the Model T moment with CE1 product launch arrives in a couple years.
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By DeluxeStang · Posted
Easily my favorite of the Ford CEO's. I'm gonna be sad when he retires. Hopefully that day is many years into the future. -
Jim Farley is a significant force behind this. I like him as CEO.
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What they have on their side is low cost infrastructure so they can get volume with lower prices. But they have neither the experience or reputation for trucks and offroad vehicles.
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But that's the only official Ford website. Anything else is probably a dealer site which Ford doesn't control.
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