Scout hasn’t sold a single vehicle yet, and Ford has multiple hybrids + is working on making everything hybrid. It isn’t mutually exclusive with this platform. Electric vehicles conclusively will make up at least a significant portion of the market, especially in the segments the platform is targeting. The issue is price, and this platform is meant to address that. If it can deliver on that part then it should perform basically like how the Maverick has.

It depends on the price point. There seems to be genuinely strong, natural demand for more affordable EVs.    If Ford delivers an affordable EV that's compelling, it has decent range 250-300 miles, looks good, has decent quality and tech, I think it'll be successful. 

That's my point.  Ford isn't as good at making money on sedans as the imports and they're not as good as Ford at trucks, suvs and sports cars.  Each company is unique and Ford doesn't want to sell ubiquitous sedans.     That said, the reset on EVs, unutilized capacity at Flat Rock and Ford's desire to make Mustang a sub brand sounds like it will yield a mustang sedan. 

Most of the ROW automakers don't bother with BOF trucks because it's a NA niche market that's fiercely loyal to the big two and a half. Toyotas spent decades trying to crack this market with a damn good full size pickup that's barely selling enough to keep a plant busy. As for mid size BOF, that's Toyota's specialty but still a niche market primarily in developing countries. So no surprise most of the ROW automakers have mostly ignored the BOF market. Meanwhile, Ford don't even have a 4 door sedan left, despite the fact that a $40K and up sedan can't help but be profitable.

Nissan poorly served that market, yea you're right about that. Then again, Nissan has been strugglin' in many ways in the past few years.   Toyota on the other hand has been a strong player with body on frame trucks for a long time. Last year they sold over 422,000 BOF pickup trucks in the U.S. Add BOF SUV and the total is over 635,000.

GM and Ford and Ram sold almost 3 MILLION body on frame trucks last year while Honda, Hyundai, Kia, VW and most everyone else ignored it and Toyota and Nissan poorly served it.

Kia K4 also achieved six figure sales figure last year in the U.S., with 140,514 units sold.

Let's not forget this: If Ford has shown anything since 2005, the styling department has figured out how to make a sexy mid-engine car.  Take that, Chebby!  

I'm not optimistic about this line, even if Ford doesn't screw it up from the jump. Hasn't all the market research pointed to success when there's a GAS ENGINE in there along with the batteries?  Whether as a range extender (Scout) or tag-along propulsion device (Escape), the pure electric phenomenon looks like it was fueld in large part of massive tax credits that no longer exist. 

Toyota Camry    317,185    309,875    2.36 Toyota Corolla    248,088    232,908    6.52 Honda Civic       238,661    242,005    -1.38 Tesla Model 3     172,800    142,100    21.60 Nissan Sentra     152,579    152,752    -0.11 Honda Accord     150,196    162,723    -7.70 Hyundai Elantra   137,811    136,698    0.81   7 Nameplates sell more then six figures.