There's an episode of The FBI TV show from the late 60's/early 70's and the father of his kidnapped son was driving a beautiful blue Shelby Mustang which one FBI agent referred to by that nomenclature. But the Ford name was not mentioned, This show was a one hour Ford commercial for 9 seasons! More on this another time.

I have stated it about 10 times now.  Read what Fordmantpw posted about the cybertruck again.  Whatever it is it won't be just a ridgeline.

Not a bad idea, but isn’t there already enough capacity for a Lincoln model right now?

Well state your case then. Why do you believe such a vehicle would be successful, beyond being cheap, when the only midsized unibody truck on sale is a sales disaster?   You can disagree all you want, but it feels like every time a Ridgeline or gladiator rival is brought up, we're told how those trucks don't sell well. So I believe it's important to discuss what Ford would do differently to increase its chances of success. I don't believe the answer is just "Make a Ridgeline but make it cheaper" because we've seen that approach doesn't give Ford the margins they want. 

I guarantee all $800 of that cost was passed on to the end user so how much did it really cost Ford?

That was a pretty good deal for Shelby American. I wish ford could have come up with a better name though. Dark horse is fine for a mid level mustang like a Bullitt. I think Mach 1 would have been better to use on the darkhorse sc. I also think the logo looks a bit like an angry kangaroo instead of a horse😆

Obviously, it has to be as capable.  If there's anything Ford knows how to build, it's trucks.

Just on the topic of differentiation and truck models, there was an old patent image lurking on another site for a truck design that was super, super cab forward, like Ford's version of the Canoo truck.    Something with these proportions could have like a ranger sized cab, and a f-150 sized bed, in a footprint the size of a maverick. I could see something like this being a hit for commercial fleets, but might be too polarizing for traditional consumers. 

Ford's already doin' it 😎