Remember when Farley said that a different kind of truck is going to be built at TTP?   Given that SUV/CUVs are technically classified as trucks and given that Ford has a huge hole in its lineup with the demise of Escape and Edge, you may be onto something here. Maybe TTP is going to be used to build new CUVs and Farley is having fun with us.

"Dark Horse" still strikes me as trying too hard IMO. I've always loved the Mach 1 name. Cobra, too.

Scroll about half way down for F-series generations list. Ford F-Series Sales Figures | GCBC

Keep in mind the dark horse name also ties in with all the racing series that Ford has the Mustang in also. 

Here's what you guys need! https://share.google/IWt6Z3AGEXk4iYGmU

Yes, and of course now just because Ford doesn't have to pay Shelby American the $800 per car royalty does not mean they have to lower the price $800 either! 

There's an episode of The FBI TV show from the late 60's/early 70's and the father of his kidnapped son was driving a beautiful blue Shelby Mustang which one FBI agent referred to by that nomenclature. But the Ford name was not mentioned, This show was a one hour Ford commercial for 9 seasons! More on this another time.

I have stated it about 10 times now.  Read what Fordmantpw posted about the cybertruck again.  Whatever it is it won't be just a ridgeline.

Not a bad idea, but isn’t there already enough capacity for a Lincoln model right now?

Well state your case then. Why do you believe such a vehicle would be successful, beyond being cheap, when the only midsized unibody truck on sale is a sales disaster?   You can disagree all you want, but it feels like every time a Ridgeline or gladiator rival is brought up, we're told how those trucks don't sell well. So I believe it's important to discuss what Ford would do differently to increase its chances of success. I don't believe the answer is just "Make a Ridgeline but make it cheaper" because we've seen that approach doesn't give Ford the margins they want.