I see both sides of it. Showing models at once would be cool, but it could also undermine the truck. But here's an interesting photo from that secret Ford website. This is the vid showing them building the truck, for obvious reasons I assume this is being built in the Kentucky plant, and everything in the background is EV specific.   Look at the black roofline in the background. We can see the a-pillar/windshield, and roof. This could be the truck, but the a-pillar looks a touch more vertical than what we've seen previously. Either the a-pillar is more vertical than we thought, or this is something else, an SUV perhaps.

New round of spy shots:   Mid-Size Ford EV Pickup Prototype Spotted Wearing New Camo     We can see the door cutlines fully here:     Stance next to an Expedition:  

If Ford had a hybrid version of Bronco Sport - I would've bought that instead of my Maverick - but the downside is, I would have kept my 2005 F150 for the "truck stuff" that I do....so buying the Maverick actually saved me money as I ended up selling the F150 as I did not use it anymore. 

If they show the SUV this early they’ll just undermine initial truck sales tbh. 

Ewww, what the?  That thing is hideous!  Come on BMW!

Good idea.....I was thinking those were literal debut times with the reveal date hinted elsewhere, but your idea makes more sense.     Or......maybe my "group 2" theory of them showing 2 models is true, and they show the truck 7/15, and the SUV 8/27.......though the SUV is I think a year behind the truck, so I think it'd be a waste to show it this early.

Right, so sounds like maybe a split approach would work better?  I.e. global Hilux and Ranger stay "cheaper"/the work vehicles, while F-100 (and Tacoma) is the more "upscale" model for certain markets?     I thought about that but figured it wouldn't do anything.

I can't find the interview, but Farley has implied the truck would be revealed this summer.  So with that in mind, I bet the departure and arrival times clue us in to when that will be. Either 7:15 aka July 15th, or 8:27 August 27th.    Maybe they start a broader teaser campaign on July 15th, with a reveal on August 27th. 

Sure.  Still a recall, but we'll see how many recalls are 2026+ products...

I don't like the rear bumper either.   They've definitely been making some strange design choices of late.