Sure, but most of the market doesn't want an EV.     I'd say look at competitors though.  If buyers feel Rav-4 and CR-V are more roomy vs. Bronco Sport, that can help sway them that direction.

But it's like Farley has said, aspirational passion products don't need to be expensive, just look at things like maverick and BS. Some see this push for passion products as something to justify constantly raising prices, while some passion products do command a higher price, I don't see it as exclusively a price thing.    You will see things like off-road or mustang trims that are pretty pricey and profitable. But I also believe you'll see more aspirational affordable vehicles as CE1 arrives and as Ford applies skunkworks methods to the rest of their lineup. They're talking a lot about affordability right now, so I don't believe the plan is just to make everything super expensive.    Imo, the push for no boring products is more about Ford leaning into what it does best, obtainable aspirational products. It's about creating a lineup that's hard to replicate because you're leaning into passion products, heritage, excitement, capability, attributes that are more difficult for other brands to replicate. Compared to a brand like Nissan that basically only exists on the basis of cheap prices and is likely gonna go out of business once Chinese brands become more mainstream. 

Way more.  Saw the same thing with Fusion and Focus.  Most buyers ended up with cheap base or SE models.  Very few went for the higher trims.  I bet Escape ATPs are at least $3k-$5k below BS and Maverick.

Just as an example-   Highest priced Escape Locally to me $43,910 to include $3K off in incentives   Lowest price: $31,940 to include $3K off in incentives   Bronco Sport Badlands: $48,740, $250 incentive  Bronco Sport Big Bend: $34,535 $250 incentive Maverick: Highest priced: $46,745 $500 incentive   Cheapest $30,205 $500 incentive   I'll also assume that the Bronco Sport and Maverick also sell more higher end models then the Escape does.   

It's not that they can charge more per se - it's that they don't have to discount them much to sell.  There might be incentives now on BS and Maverick but that's after significant ($8k+) price increases.  Because BS and Maverick have virtually no direct competition.  As opposed to Escape where even with great styling and features there are 8 or more worthy competitors and competition drives down ATPs.  That's why they need dramatically lower cost to make it viable.   Could they eke out a 2% margin on a better C2 Escape just through styling and features?  Probably, but why tie up an entire factory for a 2% margin?  Remember you have Nissan and the Koreans more than willing to cut prices for volume.  Corsair and Nautilus charge a premium and they're low volume so they don't waste an entire factory.   It comes down to this - the juice isn't worth the squeeze for a direct c2 escape replacement.  It needs to be something more premium and unique or be on a drastically cheaper platform.

Same. I prefer practical and functional (hence my 23 Escape and 26 Ranger). I’m sure I qualify for the boring category.

I theorized that awhile ago. That there might be some sort of aero extension running off the back of the cab for aero that's recessed on the inside for more space. I also hope it's optional to completely remove said piece for both more practicality and traditional truck looks, that would make it the best of both worlds.   The bed looks to be comparable in size to a maverick, but maybe it's slightly longer. Looking at this image of the naked platform. You see those two triangular structural elements, at the best least the back of the cab has to be in front of those. I personally believe the bed is the length of the elevated surface in this image, and the floor for the cab is the portion where it drops down significantly and is completely flat. I marked with a red line where I believe the rear of the cab is.    If accurate, the bed would extend ahead of the rear wheels more than a maverick bed, and maybe would be 5 ft instead of the 4.5 ft maverick bed. 

I get it exactly - you and Sherminator want Fords that are "not boring" so they can charge more $$ for them. While I contend that Ford can make a profit on lower end models that bore the hell out of you but still sells. Why can Ford make a reasonable profit on Bronco Sport and Maverick yet not on Escape? All three are C2 based and are aimed at similar customers and it boils down to choice. Are you going to contend that Corsair was not making enough profit too? I believe Escape and Corsair should have moved and continued production as they were making a reasonable profit for Ford....now, the yawning gap in the Ford lineup is horrendous as you go from BS/Maverick to Explorer....and the step in to Lincoln just widened with the loss of Corsair. 

If the patent drawings are any indication, it looks like an aero sport back cover will be an option or aftermarket thing to increase range 

The BS is virtually the same size as the pre 2013 Escape   Coming from an 2017 Escape to a Bronco Sport AND Driving the post 2020 Escape, the Interior Space for the first two passengers are IDENTICAL, with the Bronco Sport having some advantages like better placement of the start button on the dash IMO.    The difference in rear seat interior room is negligible-I'm tall at 6'2 and I didn't feel uncomfortable in the back seat like say I did going from a 02 Explorer to 2000 Jeep Cherokee   I guess the real test comes in the next 90 days or less with the Escape being gone from the dealership lots and the Bronco Sport being the only choice for now, going forward.