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By twintornados · Posted
And Ranger was an Edsel name....what's your point. -
not sure how that was a joke, he’s being serious with this XL, XLT, Mariner trim suggestion…. I disagree, both because they’ve worked to unify trim levels on other products (i.e. dropping Timberline in favor of Tremor) and the fact Mariner was a Mercury name.
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2 big reasons. European cars typically cost more but the biggest reason in North America was that fwd cars were never profitable. They were used as a CAFE offset for F series/larger vehicles. Therefore no effort went into making the platforms cost efficient. Contrast that Japanese who had to make money on cars from day one.
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This seems to be a reoccurring theme with ford, building cheap vehicles on expensive platforms.
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By twintornados · Posted
What would have been stupid is if they went with Ranchero. They didn't, so giving it a new, never used name on the product, they should also consider new trim level names....first two gives you something familiar and Mariner (or something similar) can now be an upscale trim level. -
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Not the finished vehicle. The platform itself was designed to support higher level trims and higher ATPs especially in Europe. Same thing happened with fusion moving to EUCD/CD4. Heavy and expensive.
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It was compared to the previous generation.
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that’s stupid. Stick to a set of trim levels
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I think this is the first time I’ve heard the escape called premium lol. There was nothing premium about it.
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