Q1 also has Chicago Auto Show in mid-February. As a guy who goes to that one every year, I'd love nothing more than a first look at Chicago.

yep it looks like a car seat 😛   what is up with the "hidden" image?   

There are a couple of points that make its positioning reconcile to me: 1. the Maverick itself is AFAIK unusually good at conquest sales from shit like Honda and Toyota.   2. Outside of the control of Ford, until the EV market starts growing like in Europe a successful EV will probably mean peeling off Tesla owners. There isn’t that much movement between non-EV and EV owners, at least for the time being.   3. the Fathom for all intents and purposes seems to be a more tech-forward Maverick EV (I mean this in a good way).    With these combined, while it is obviously likely the Fathom will siphon some Maverick sales, it shouldn’t be a big problem until there is larger mass movement from non-EV to EV like we are seeing in Europe. Before then, we could probably expect the Fathom to be intended to get conquest sales from Tesla owners, as well as first-time new car buyers. People in their 30’s and 40’s realistically, which explains the large pet, family and lifestyle focus. Once there is larger movement towards EVs from existing ICE Maverick owners, well at that point it helps ensure Ford keeps a customer group it loves having. It would make the Fathom a bedrock of its lineup. There is of course a lot that could go wrong, but if Ford knows how to do anything its make trucks. 

A new video was posted on the Fathom site about the seating.....     Here's the seat design:   Here's the hidden image:  

One would also wonder why they wouldn't push some of the announcements if they're that concerned about meeting the deadlines...

They have said and reaffirmed that the car would launch, meaning customers taking delivery of their vehicle, in 2027

Yeah that is annoying but I could have swore that Ford said on sale by 2027? So it would be 9 months or less worse case, if its a late Q1 unveiling. 

Ah that makes more sense with him saying debut.....so there's still time for their obnoxiously long year between debut and on-sale date lol.  I hope they trim that.....never have understood why they have such a long gap between those two dates.

Yes, and Daimler Truck also ownes 25%.  I suspect they will aquire more of Archion going forward.

Around here it's a lot of Transit vans (with and without the box), some Rams, some Rivian vans.