I don’t think Ford needs to be overly concerned about specific competitors. They need to focus on keeping costs as low as possible with appealing designs similar to what they did with Maverick and Bronco Sport. What works for one company may not work as well for another due to differences in infrastructure costs, intellectual property, factory capacity and market appeal.
I’m ok with skunkworks taking longer IF the end result is as good as Ford has touted in cost, design and performance. If it ends up just being average in any of those areas it will be a swing and a miss - again.