Fgts Posted April 24, 2014 Share Posted April 24, 2014 Again with this. It's like a broken record for people. You don't have the data to conclude that people are buying these vehicles because they're RWD! Are there those who do buy them because they're RWD? Of course. Does a BMW handle the way it does merely it's RWD? No. Would the vast majority of buyers still buy it if it was FWD/AWD? Of course. And a large chunk of those buyers probably don't even know it's RWD! So why are they buying them? BECAUSE IT'S A BMW! You can't engineer or price that advantage away. Cadillac has tried...at a cost of BILLIONS. Is it a moderately successful brand? Sure, I suppose. Has it come close to supplanting BMW? Hell no...and it certainly hasn't made the progress you'd expect after spending $8 BILLION. You realize Lincoln is even further behind than Cadillac was when it started that investment. The issue here is a misplaced expectation of what Lincoln should be/what it should do. It doesn't NEED to "beat" BMW, M-B, Audi, anyone. It simply needs grow on Ford's intended pace and be profitable. Like Kevin O'Leary says "I only care about the MONEY". THE CORPORATION'S ONLY REASON TO EXIST IS TO MAKE A PROFIT. It does not need to cater to the whims of people who will never buy their product (but say "if you only you'd build X, THEN I'd buy") or to try to beat entrenched competitors with dominant market share. Where's this magical quote saying it will sale only if it's RWD?. I'll be more focus and say a RWD Xover is needed in addition to the MKX for the "got to have it" crowd (and if you dont think Lincoln is not in that market see Navigator for details) and it can be done on a Mustang platform without much cost. Now I did say I wont buy a FWD lux Xover but look at a RWD one. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 24, 2014 Author Share Posted April 24, 2014 People wanted the Monaro, Commodore, and CTS sportwagon too. Fortunately, Ford is not GM. All 5 people that wanted those bought one Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted April 24, 2014 Share Posted April 24, 2014 Each time I open the Lincoln site I see the rear 3/4 shot of MKX..... very nice. Link I take back what I said about the MKX in another thread. It looks gorgeous in that shot. Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted April 24, 2014 Share Posted April 24, 2014 All 5 people that wanted those bought one waited until the showed up on the used market FTFY. 1 Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted April 24, 2014 Share Posted April 24, 2014 a RWD Xover is needed in addition to the MKX for the "got to have it" crowd And your supporting evidence for this statement is..........................? Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted April 24, 2014 Share Posted April 24, 2014 I take back what I said about the MKX in another thread. It looks gorgeous in that shot. The color is a terrible choice though (Gold has lots of good meanings in China, so understandable) but it would look far better in a darker color to show off its cruves 1 Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted April 24, 2014 Share Posted April 24, 2014 And your supporting evidence for this statement is..........................? The immense success of the RWD gotta-have-it Lexus RX. Oh...uhhh...wait. He must have meant the hugely popular RWD gotta-have-it Cadillac SRX. Ummm....errr? Quote Link to comment Share on other sites More sharing options...
bzcat Posted April 24, 2014 Share Posted April 24, 2014 The immense success of the RWD gotta-have-it Lexus RX. Oh...uhhh...wait. He must have meant the hugely popular RWD gotta-have-it Cadillac SRX. Ummm....errr? He was clearly referring to the huge worldwide success of RWD Audi Q5... Quote Link to comment Share on other sites More sharing options...
Fgts Posted April 24, 2014 Share Posted April 24, 2014 (edited) The immense success of the RWD gotta-have-it Lexus RX. Oh...uhhh...wait. He must have meant the hugely popular RWD gotta-have-it Cadillac SRX. Ummm....errr? Lol at least those brands offer RWD thats not a truck, as for AUDI its always will play 3 string to MB and BMW, also please name a Lincoln on sale that can match an AUDI?. Edited April 24, 2014 by Fgts Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted April 24, 2014 Share Posted April 24, 2014 (edited) Lol at least those brands offer RWD thats not a truck Not really sure how that's relevant to whether they should offer a RWD CUV or not. Fact is the two best-selling luxury CUV's in the US are both FWD-based. And don't try to tell me that people are attracted to the Lexus RX because it's sold under the same brand that sells the "exciting" RWD IS, GS, and LS. Edited April 24, 2014 by NickF1011 Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted April 24, 2014 Share Posted April 24, 2014 Lol at least those brands offer RWD thats not a truck, as for AUDI its always will play 3 string to MB and BMW, also please name a Lincoln on sale that can match an AUDI?. Okay. So if I understand your reasoning, Ford should offer a RWD crossover because Audi will always play 3rd string to MB and BMW. Thanks for clearing that up. 1 Quote Link to comment Share on other sites More sharing options...
Fgts Posted April 24, 2014 Share Posted April 24, 2014 Just sayin is why not offer a cheap-to-dovelop luxury/RWD sport crossover and supplement the MKX and Lincoln?. Offering one isnt out-Germany anyone but have one at the party. Quote Link to comment Share on other sites More sharing options...
Fgts Posted April 24, 2014 Share Posted April 24, 2014 Okay. So if I understand your reasoning, Ford should offer a RWD crossover because Audi will always play 3rd string to MB and BMW. Thanks for clearing that up. Audi 3rd string because many lux buyers know Audis are high-strung VWs on a mission. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 24, 2014 Author Share Posted April 24, 2014 Just sayin is why not offer a cheap-to-dovelop luxury/RWD sport crossover and supplement the MKX and Lincoln?. Offering one isnt out-Germany anyone but have one at the party. Since all those FWD Ford crossovers which the Lincolns will be based upon (with changes) are failing so miserably.... A RWD sport crossover should be (and is) way down on the list of priorities, it it's on it at all. Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted April 24, 2014 Share Posted April 24, 2014 Just sayin is why not offer a cheap-to-dovelop luxury/RWD sport crossover and supplement the MKX and Lincoln?. Offering one isnt out-Germany anyone but have one at the party. Because there really isn't anything "cheap-to-develop" about it. 2 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 24, 2014 Author Share Posted April 24, 2014 Audi 3rd string because many lux buyers know Audis are high-strung VWs on a mission. I could cite that statistic that what was it? 80% of 1-series drivers thought it was FWD, or something like that. Some do know which wheels drive the thing, but I think the majority of people have no idea whether the vehicle is FWD, RWD, or whether it's based on another product (Audis on VWs)......the only place where it's always pointed out is Ford/Lincoln.....and granted, the last generation of vehicles, that was warranted, but with this new set of vehicles coming through, I don't think it's right to immediately dismiss them as tarted up Fords. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted April 24, 2014 Share Posted April 24, 2014 Audi 3rd string because many lux buyers know Audis are high-strung VWs on a mission. Ford should build an RWD crossover because many lux buyers know Audis are high-strung VWs? 1 Quote Link to comment Share on other sites More sharing options...
Fgts Posted April 24, 2014 Share Posted April 24, 2014 Ford should build an RWD crossover because many lux buyers know Audis are high-strung VWs? Why.. yes!!...... Quote Link to comment Share on other sites More sharing options...
SoonerLS Posted April 24, 2014 Share Posted April 24, 2014 Maybe it's just because of the tediousness of what I've been doing all day, but I'm finding this thread particularly entertaining... Quote Link to comment Share on other sites More sharing options...
bzcat Posted April 24, 2014 Share Posted April 24, 2014 Audi 3rd string because many lux buyers know Audis are high-strung VWs on a mission. Right... I see you live in an alternate reality... that explains all your nonsense posts http://www.autonews.com/article/20140311/RETAIL01/140319966/audi-passes-bmw-in-global-sales-to-take-lead-in-luxury-race Quote Link to comment Share on other sites More sharing options...
Fgts Posted April 24, 2014 Share Posted April 24, 2014 (edited) Right... I see you live in an alternate reality... that explains all your nonsense posts http://www.autonews.com/article/20140311/RETAIL01/140319966/audi-passes-bmw-in-global-sales-to-take-lead-in-luxury-race Selling cheap VWs with rings dont make luxury, what you posted is subjective. http://mobile.bloomberg.com/news/2014-03-13/bmw-posts-surprise-fourth-quarter-profit-gain-on-3-series.html The Germans are ego-measuring among themself that dont mean the domestic makes should be left out vulnerable to anything Euro. Edited April 24, 2014 by Fgts Quote Link to comment Share on other sites More sharing options...
Edstock Posted April 25, 2014 Share Posted April 25, 2014 Because there really isn't anything "cheap-to-develop" about it. That's for sure. When the next new-chassis Navigator/Expedition appears, the Lincoln PD folks might offer high-performance options eventually, especially as all sorts of security and law types will want high-performance Expeditions, IMHO. Quote Link to comment Share on other sites More sharing options...
akirby Posted April 25, 2014 Share Posted April 25, 2014 Why do people not understand the costs of developing a new platform or opening a new plant? If you sell 25K vehicles per year at a profit of $3k per vehicle that's only $75M profit per year or $450M profit over 6 years. If the new platform and/or new plant cost $1B to develop then you just lost $550M. You were better off to never build it at all. Why is that so hard to understand? Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted April 25, 2014 Share Posted April 25, 2014 So phase it where the platform is useable throughout other vehicles, not just one. Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted April 25, 2014 Share Posted April 25, 2014 Just sayin is why not offer a cheap-to-dovelop luxury/RWD sport crossover and supplement the MKX and Lincoln?. Offering one isnt out-Germany anyone but have one at the party. Please substantiate this "cheap-to-develop" characteristic. Then, please substantiate how a cheap platform would do ANYTHING for Lincoln's reputation. 1 Quote Link to comment Share on other sites More sharing options...
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