Plan B was to exit building cars in Germany and Spain. I've mentioned this before in other thread... the fix was already in
Move Puma production to Ford Otosan in Romania
Cancel Focus so you can close Saarlouis
Cancel Kuga, and replace Transit Connect with rebadged VW Caddy so you can close Valencia
Mail in the MEB EV so when they inevitably fail, you can shut down Cologne
Restart production in India to export to Europe
Sell one or all three closed plant to Chinese companies eager to setup production in Europe
Fill in other products from imported from North America and/or China
This plan was torn up when Ford abruptly cancelled the restart of production in India... still no explanation from Ford why they pulled the plug. I strong suspicion is they didn't get the price they wanted for selling Saarlouis or Valencia to BYD.
None of the other car companies selling cars in Europe are struggling as hard as Ford. And they are launching very good EVs that buyers actually want to buy (e.g. see Renault 5)
Coincidentally, they also didn't cancel all their existing vehicles and tell their dealers and customers to F off.
At this point, I think it's easier to count Ford's EV successes than EV-related failures. Ford management has fumbled the past 5 years in just about every respect, and those failures have bled out into Ford Blue.
There are two other branding spots... The original "READY SET FORD" spot (1:00) that launched the new campaign and an additional (:30) titled "To Those Who Can Ford". These video files are too large to upload here.
It's unbelievably obvious that Ford made a mistake killing off their hatchbacks and sedans, globally but especially in the European market. Farley should be pushing for more passenger hatchbacks and sedans to make a return to Ford's lineup, which given recent rumors, seems possible. But they never should have killed these models in the first place. The focus and fiesta were icons in Europe.
Yes, you were correct. These predatory trade practices have been in play for decades. Rare-earth minerals are another huge example. Government subsidies to put competitors around the globe out of business.