Maybe they have a plan C? 

Not to mention larger vehicles like Super Duties or the Explorer aren’t the best candidates for EVs due to their size and weight. Adding a huge battery with its weight is going to impact range.    Maybe once Solid State or something other break though in battery tech happens, larger vehicles aren’t going to do too well. 

https://wwmt.com/news/local/fords-electric-vehicle-battery-park-marshall-major-construction-milestone-ford-motor-company-drone-video-ev-costs-trump-biden

Bronco or something or another?!

I don't think anyone thought they were the same vehicles...     i3 didn't do well because it was hideous, weird, and a small car...on top of that, I don't think its powertrain was marketed well....a lot of people I know thought it was electric, which is half the story lol.  Not a good combo for the US market.

Nissan thought it was a "merger of equals" and is upset at it becoming a Honda subsidiary.....says the company about to go under that needs the help.

BMW had a “small EREV” for many years, the i3 if I recall correctly, which was discontinued in last few years as they pursue pure BEVs.  It was similar vehicle to what’s described in Bloomberg quote except for “affordable” part.  It was definitely not under $30k adjusted for inflation.  Anyway, it did not sell well in US probably due to cost and size, and whatever else.   The previous generation Ford Transit Custom PHEV had a range extender IIRC and that too was dropped in latest redesign of Transit Custom.   If I had to guess, Farley’s mentioned “two key plays” will not apply to same vehicles at all.  “Affordable” $30k models will be BEVs, and EREVs will be larger and much more expensive vehicles.  IMO the combination of small, affordable, and EREV is highly unlikely.  The Bloomberg article does not specifically state they are, but it would be easy to assume that is what Farley meant.

Also helps to consider that many other dedicated BEV manufacturers that have been in business for many years are still not profitable or went bankrupt.  Tesla was unique in having very little competition at first and also an incredible following.  Presently Tesla has their profitability issues too.  Sales in California are down considerably which may hint what’s to come in other markets.

Great to hear.  Expect the AWD Hybrid with 4,000-pound tow package will be a big seller.  Just adding AWD option to Hybrid should help sales IMO.  For what it’s worth, the newest 2025 FORD RV & TRAILER TOWING GUIDE shows the AWD Hybrid as 4-wheel-down towable behind motorhomes, which might help some too.

MavE-rick? Mustang Ranchero-e?