To a point but I was referring to the cost of developing the platform initially and I’m sure they’ve sold enough C2 vehicles to pay for that several times over. Edge, Nautilus, Corsair, Zephyr, Mondeo, Mondeo Sport, Bronco Sport, Maverick, Escape, Focus, Transit Connect.
I would argue this is one of the most disappointing aspects of Ford right now because it’s very important for quality and it’s relatively easy to fix if the executives put their mind to it. I think that whole department at Ford needs to be replaced.
Yup they sure are, the project was almost set to go then it got canned of course suppliers are gonna be pissed off. We had tooling and machinery sitting at the plant and at Windsor engine, 2 billion program shitcanned so we know many suppliers got fucked.
Agree, at 596 miles replaced the Hankook's with Michelin Defender LTX M/S2's. Before I retired the company received 5 new F150's with Hankook's, had flats (graded dirt roads) every 2 weeks on my department F150 alone. All of our other vehicles with no name brand tires very seldom had flats driving the same roads.
To come to Ford's defense, a bit, there's a corresponding article on this in today's Detroit News (behind paywall). It was mentioned that several suppliers for the cancelled Oakville 3-row BEV were especially disgruntled. I'm sure their sour grapes carried over into this survey.
BUT - at greatly reduced velocity. Every manufacturer (except maybe the Hyundai/Kia conglomerate) are putting the brakes on their planned EV investments, and are actively steering investment back towards ICE and hybrid/plugin hybrid vehicles. The mass market adoption assumption that drove investment earlier this decade has been undermined. Not saying I agree, just observing what virtually every company are doing these days.
Also, there was discussion above about C2 being amortized already, but I'd push back a bit and say that if you keep dropping models off the platform, the less economies of scale you'll get.