Explorer and Capri were the right segments to invest in...just not executed well at all.
If a next gen Focus does arrive, I would imagine it would be like the latest Renault Megane that is lifted hatch.
I too wish the BS and Puma were global products, but that doesn't mean not investing in the Focus was not the right decision.
All companies have resorted back to market-area niche products outside of a handful of products that are global.
Yes, Toyota does have one global Rav4 and one global Corolla...however, the Hilux and Tacoma never merged. Yet, Ford has one global Ranger. Toyota has not merged the 4Runner and Fortuner.
Toyota has two different Yaris Crosses - one for established markets, and one for emerging. Same goes for the Yaris.
Toyota has about 8 subcompact crossovers globally when you include the Suzuki rebadges in India and Africa. Hyundai is not far behind in such regards. Hyundai even invested in Indonesia-specific MPVs, which have not been successful.
I wonder if the next generation Ranger will move to Tennessee Assembly. That would free up space at MAP for the Bronco and maybe allows the Everest to be made at TAP with the Ranger.
How does this work if the UAW builds no C2 vehicles, and Ford imports these vehicles exclusively from China and Mexico
It feels like an excuse, not an explanation.
They where killed off due to expected changes in the EU market place with EVs and Hatchbacks and Sedans being a dying market there like the USA.
The Kuga was developed as a higher end vehicle for the EU market and it struggled in the USA with pricing concerns for the past 15 years or so till the 2020 model came out, if then. I think the issue is that Ford was trying to make it work but it didn't work world wide. I don't think the RAV4 is a particularly luxurious vehicle at all say a higher end Escape.
The newer C2 products (at least in North America) with the Bronco Sport and Maverick have seemed to fixed this issue, but I'm also guessing what was learned with CE1 will help improve it even more in the future.
Ford's cheaper vehicles desperately needed a reboot to address issues with cost in various markets and I'm guessing that is why some CN based products are being related on in more cost sensitives markets like South America.