Here’s my chart in a while comparing the Ranger and Maverick sales
Maverick sales definitely affected Ranger, but Ford hasn’t pushed Ranger after Bronco debuted.
Notice how Ford is not desperate for Ranger to match total sales of
either Colorado/Canyon or Tacoma, it’s only a fraction of those sales.
Theres a good reason for that, Bronco production is the main focus
and Ranger costs are already heavily amortised thanks to ROW sales.
Maverick is something Ford saw fit to develop quickly and get to market
exactly because it is one of those valuable niche products that works.
I'd love to have one to replace our Transit Connect, but it wasn't a good value due to price and range.
Also, because it was imported, it never qualified for the full EV tax credit.
I think VW is looking to employ the improvements in the upgraded meb platform to the 2027 ID buzz.
We should know more next year with the redesigned id4, ID3, and the ID Polo.