Because Toyota has such a diverse lineup of cuvs and SUVs. I could see traditional buyers moving to another Toyota SUV as opposed to moving to a different brand.
All was going according to a planned profit until the current Administration took over (and I am not blaming POTUS - just the direction away from future tech) but with all that, EV's are the path of the future and Administration's change and so will the Governmental direction. Ford is actually smart to continue to move forward with modified EV plans.....in the words of a classic disco anthem....Ain't no stoppin' us now....
That is a really good question. For my situation (frequently towing a 4000 lb boat), I'd hand over my wallet to Ford for a good hybrid Ranger but a BEV midsize truck does not work at all for me. But, not everyone's situation is the same as mine.
I saw an article with a clarification directly from a Ford spokesman that it is not a reveal of the ce1 truck. Instead it will be about the technical process, aero etc. Can't find the article now.
Don’t get me wrong, I hope CE1 is a success but I just see the whole development as being
less about customer wants and needs and more about what Ford can make for higher profit.
Remember, Ford thought it was right about every other BEV it has developed so far that either
made it to market and then underwhelmed with sales or was killed in development.
What is it about a mid sized BEV pickup truck that makes it a compelling buy over say a good hybrid Ranger?
There is a system option to turn it on or off. Today it resets to On. All they have to do is change it so it doesn't reset.
However I doubt they would do that.