I respectfully dis-agree...the Ranger is more focused ( at least WAS ) commercially, as cool as a Bronco truck would be, after watching the Gladiators sales plummet ( to the tune of 20 k savings ) Im not sure a viable business case could be made for it...

agreed...but they also , UNLIKE the F150, narrowed the range un-necessarily so IMO. The Supercab GONE...no regular cab either...again IMO they should have a base single cab with an HD payload package, and deleting the supercab with a sub 30k MSRP was , at least to me a glaring mistake,  ranks right up there with deleing the 8 ft Supercab HD on the F150...we used to sell a bunch, primariliy to Commercial users, you could put in a cross bed tool box and STILL have 6 1/2 feet of bed. Corporate could probably justify the deletions with pie graphs, I just know what we get requests for, and our Ranger sales specifically, dropped significantly after the omissions. 

I agree with you DeluxeStang my friend. It's sad.    EV version of the full sized bronco or mustang represents Ford's best next big opportunity with EV, perfectly complementing the upcoming CE1 products, and fulfilling Jimbo's own vision:   "we’re going to have passion brands; we’re not going to have commodity products like Edges and Escapes. Mustangs and Broncos…good stuff."   Yet now Jimbo says he wants to chase Tesla rather than focus on the good stuff for new Ford EV. 🙄

Its nothing more then a dick measuring contest anyways-I wouldn't read or much value into it. It boils down to marketing   Plus what exactly makes the GT Mk3 non-street legal? How would a street legal GT instead would be an interesting test? 

I don't see an EV version of the full sized bronco or mustang happening ever, or at least, any time soon. I've thrown out the idea before that it would be neat if Ford wanted to keep expanding the mustang sub brand to have a smaller mustang outside of the s650 that could ride on CE1. Either a coupe or a hatchback.    Something that returned to the original spirit of the mustang, great looks, still fun to drive, a ton of customization, and so affordable that anyone who wanted one could have one. Let the larger s650 continue for people who wanted a larger, nicer, faster V8 muscle car, and just have this as an option.    It would be a risk, and almost certainly would be a niche seller. But we see how EVs, and affordable vehicles are both appealing to younger buyers, and a lot of those younger buyers are also often drawn to coupes because they're not at a stage in life of needing to haul around a ton of people and stuff yet. So an affordable EV coupe might appeal to them. Plus such a product would give CE1 instant credibility and appeal. 

Which is why replacing it with a BoF lifestyle bronco truck makes a lot of sense. It would give Ford's midsized truck offering a stronger identity. 

Might be different in various markets, but in middle WI, I haven't seen very many people cross shopping the Maverick and Ranger. They seem like very different buyer groups here.    As to any profits, I'd bet that if the Maverick wasn't turning in volume numbers like it does, it'd be on the chopping block. From the dealership perspective, Maverick has financial numbers like the EcoSport did, but it's a vastly more desireable vehicle. If Ford's numbers look like ours, they're not making big bucks off any individual Maverick, but it's thriving because it's an out-of-the-park home run hit.   We are starting to see a lot more Ranger shopping because of three factors: 1. Price point on the F-150 has jumped quite a bit. Package to package, feature to feature, the Ranger is a strong value considering what the F-150 clocks in at. 2. Fuel prices... which is a silly reason, since the Ranger doesn't get dramatically better MPG than an F-150. 3. Overall size. I hear a lot of "it's getting harder and harder to park a big truck", and for those who still need to pull more than a small boat/trailer, the Ranger fits (heh) the ticket.

I like this, but it's a non-street track toy being held up to the AMG and others that are actually (if barely) street legal. That makes it something of a hollow victory, at least to me. However, the rumors that the upgraded (with added canards for downforce) GTD also upped its standing is VERY interesting to me....

EV ain't for everyone, but akirby is right that the biggest hurdle to EV demand has been cost.   This is why used EV, which are almost at price parity, sell as fast or faster (lower days supply) than used ICE vehicles, while new EV, which still have a decent price premium, sell at a slower rate (higher days supply) than new ICE vehicles.  

Changing the grille to black helps.