That remains to be seen-the big issue (outside of charging/Range with some people) with EVs is price.    The problem is that the CE1 pickup is expected to be around 30K   The Maverick starts at $27/28K depending on what engine you get in it and from what I can see of products on the lot the average price is well over the 30K.    At what point does it make sense to keep the Maverick around if the CE1 is successful? Given the changes done to engineering alone on the CE1, it will be a far more profitable product then the Maverick.   But the biggest unknown is how well the market accepts and buys the CE1.   if it is successful, I don't see a real reason to keep the Maverick around as an ICE product, since it would benefit Ford to move it to what apparently would be a more profitable CE1 platform structure. 

Their arch rival offers a Wrangler Moab 392 with a 6.4-liter V8 producing 470 hp (350 kW / 476 PS) and 470 lb-ft (637 Nm) of torque. That blows past the Bronco Raptor, which has 418 hp (312 kW / 424 PS) and 440 lb-ft (596 Nm) of torque. This puts the model in a tough spot as both off-roaders start at $79,995 before destination.

The Santa Cruz had other issues with it that prevented it from being successful and the EV needs to be more aerodynamic, which includes a more sloped back windshield to cut down on the frontal area.    Plus I have this feeling Ford is going to be marketing this as lifestyle truck that is more about moving people then hauling things like the Maverick. I'd venture to guess that the Maverick will be more capable of hauling/towing and the CE1 will be barely a step above what a passenger vehicle can do. That also makes it different from the Ranger and Maverick.    Not to mention the camo on the window sills makes it look goofy since the side windows will most likely extend down to around where those fake door handles are.    I have to say this much, from the limited shots of shown of before, I wasn't expecting it to be as "boxy" as it looks in these photos. 

Looks like something out of Buick design....yawn.

Well, if Ford didn't try to sue Pep Boys for the naming rights of Futura, we would be in the clear for Fusion... Although, Futura is kinda cool if Ford could re-use that without pissing off a judge....or, maybe F-One Hundred. Spelled out kinda like Five Hundred over 500....but, in reality, I still think Fusion sounds good for this new truck....

I like Ranchero because it provides a more distinct identity from the Maverick. Maverick EV could be fine to solidify the importance and durability of that nameplate. It would also clearly convey the intended market for the truck. Either way I think I’m definitely getting this thing.

Yes but the post I was replying to suggested “folding the next gen Maverick into the CE1 platform”. 

The Ute-like appearance you describe is what bothers me. This mule almost looks like an old Taurus. Of course a lot of that is due to the camo, which they did a great job on. But one thing the camo can’t hide is the rake of the windshield. It’s too extreme and car like in my opinion. Part of what made the maverick a success and the Santa Cruz a failure is that one looked like a truck and the other did not.   Short hoods generally don’t look good on trucks. I think the gm EV trucks suffer from this a bit. This Toyota is often used as an example of a decent looking short hood. However, it still has a more truck like rake to the windshield. I’m not sure how the short hood and carlike windshield combo will look.  

Just changing the wiring and electronics would be huge.

Incorporating CE1 elements into the next gen Maverick doesn’t mean it has to be an EV. It can be pure ICE or hybrid.