starting at $29,995* plus destination charges.

Welcome back!  I’m very glad I don’t have to deal with random sales people and always get my Fords from the same person and place.    Regarding the 2.3, your right, it doesn’t sound great, but to be fair the 3.0 in our ST doesn’t really sound that much better. But I will say I have the 2.3 in my work Explorer, and its performance is more than adequate.  I haven’t been disappointed with that aspect at all. 

Bill Ford also said “we’re starting with an SUV” so it could all just be a mistake (or alternatively he looks at the skunk truck as a SUV, which would certainly make the “mid-sized” designation make sense)    

Assuming "top hats" is a reference to body types, just being slippery with wording. Truck, vans, SUV's, sedans. Common "skateboard" base chassis, common engine/battery packs, plug-and-play bodies for different needs. Maybe.   Also, if Bill Ford said "under $30k", that's something interesting. Specific words are important. When Jim Farley says things, I hate to say I find myself applying a little bit of filter to it, because sometimes he'll say things he's probably not supposed to say out loud. 😄

Agree with that summation  In the early days Mulally and his team not only axed lifestyle vehicles  but was convinced for a short time that F Series was in terminal die back  and that small efficient vehicles were the way to the future. All of that went out the window after about three or four years once the market recovered.   Remember Mulally had a real set against BOF vehicles and actively moved  to replace as many as Ford could. That worked to a point but a lot of opportunity was missed…

A "top hat" does go on top of a chassis, not under it....

Yes, and a shame too as Edsel was the one that brought us Lincoln - always would've liked to see an anniversary edition for Lincoln that was called "The Edsel Ford Edition" but I also know that sadly, his name cannot ever be affixed to a car ever again. 

I'm pulling for Telo. I may be the only one on this board that likes it, but I think they may be a 21st century Tucker unfortunately.

Wasn't there a time when VW said they were coming out with a pickup truck? Or even International/Navistar (owned by VW/Traton)?  Anyway, I wish Freightliner and VW would enter class 1 thru 5! Maybe that would light a fire under Ford so they'd retaliate by getting into class 8. Is it that hard to go from class 7 to 8? Is the only thing stopping Ford from making vocational class 8's the air brake issue?!  Give me a break! Or should I say give me an (air) brake!!???

Interesting catch.