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Outside of EVs and Escape/Corsair it was pretty flat. So not much to discuss
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Because current Ranger probably isn't very profitable outside the raptor and a bronco raptor pickup will cover most of those buyers and probably at a higher ATP thanks to the Bronco name and image. The F100 will be designed for fleet sales and have a much higher margin thanks to lower cost. This wasn't feasible with Ranger due to higher cost and lack of factory capacity.
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Life support is a bit strong. 2018* - 103k 2019* - 112k 2020* - 105k 2021* - 87k 2022 - 83k 2023 - 82k 2024 - 104k 2025 - 106k *still included MKZ and Continental sales Sales have been growing: 2018-2021 sales included sedan volume. 2022 on doesn't, so they've gotten back to where they were with sedan sales on SUV sales alone. Sales would also be up again this year if Corsair hadn't been "hiatused" (Corsair decline of 9,260 YTD, vs overall brand decline of 8,796 YTD). Sure, it's not as strong as the German brands, but life support is excessive. If they can sell even 1,000-1,500 units of the "Bronco" at healthy ATPs (Aviator and Navigator sales have been anywhere in the 1,400-2,500 per month range this year for reference), it'd be fine, and add another 12-18k sales for the brand on the year at that level. Besides, if they're on "life support", how do you propose they get out of life support? Sit around and do nothing? Or add new strong products in expanding segments?
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I wish ford would give the tremor a completely unique front end, kinda like how the raptor does it. This would separate it from the other trims. If I wanted something that looked like all the other rangers, I’d just get the fx4 package. I am glad to see those wheels though. I’ve been trying to get some badlands take offs ever since they came out with no luck. Maybe more will be available when this tremor comes out.
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They're replacing Ranger with BOTH a Bronco Truck and F-100 from what's been reported. There's also no reason they couldn't offer an F-100 Raptor (and a Bronco Truck Raptor). FWIW, here are numbers for Gladiator and Ranger: I guess truth is, we probably won't know F-100 sales numbers if they lump them into overall F-series numbers. Its clear that they want to do something different, though, as their Ranger approach thus far has been mixed. That said, they sold a lot more Rangers prior to Bronco (and Maverick) coming online. Hypothetically speaking, even if we threw out the "new approach" F-100 info, and lets say they just moved Ranger from MAP to TTP, one would think just by way of having an "unlimited" production run as the only product at TTP, that they could produce and sell more Rangers in similar volumes to before if they wanted to. I think they'll be around the same size, but I think Maverick gets referred to as "midsize" because of interior volume (similar to how Accord became "full size" by interior volume despite midsize exterior dimensions).
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By 2005Explorer · Posted
I see the Lincoln “Bronco” failing in the market. Lincoln as a brand is on life support and I don’t see it attracting people who want European luxury SUVs like Mercedes and Land Rover. If the F-100 is based on the ROW Ranger SD I see it as mostly a commercial product. I suppose the thought is that most consumers will go to the Bronco pickup, but when looking at things like payload and towing it’ll likely be limited considering the Bronco SUV. Also it’s going to be heavier than the Ranger and Ford will likely continue with a standard 2.3 EcoBoost so performance will take a hit. I think the Fathom might do ok, but the current political environment in the US is not very favorable to EVs. If they can keep the price down that might make it more attractive for city use type situations. I don’t have access to Ford’s actual plans like it sounds you do. I really think splitting the BOF midsized up isn’t going to do a lot for sales. If the whole idea of the F-100 is to make a truck that competes and is priced closer to the F-150 people will just get an F-150. Also, I would assume that all of the cool editions (Raptor, Tremor, etc.) of a midsized would go to the Bronco pickup and not an F-100 since it sounds like according to you it’s being positioned as mostly a commercial vehicle. -
https://www.motor1.com/news/806962/mitsubishi-teases-smaller-pajero-models/ Apparently they want to add 2 "Pajero family" models below this Pajero.
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yes the are, just read how Toyota is moving EV car development for Chine to mainland hine facility.
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By Harley Lover · Posted
Are companies like Toyota and Hyundai coming to the same conclusion and diverging their product lines as a result?
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