Ford mentioned that they will turn a profit on EV products after 12 months in production-I'm trying to find a link   As for ICE products-there is only certain amount of cost savings they can get out of the platform. EVs are simpler but currently the battery costs are the big issue with affordability. 

The only think I'm disappointed by, and maybe I'll be pleasantly surprised when we see the full design, is that if they were gonna go for more of a car based ute look, that they didn't pull styling from the mustang.    I don't mean make the hood super long or something, but I mean like having a front fascia that looked a little bit like an EV muscle car. Having a hood design where the bulges evoke mustang vibes, flaring the fenders a bit and giving it a muscular stance. Little touches here and there to set it off.   Instead, it looks a bit Subaru baja from the side. Like a sedan/wagon based ute instead of a coupe based ute like the original ranchero. I feel like that may have been a mistake. But again, maybe they'll surprise me.  

CE1 will supposedly start at $30k. If you want AWD and better range, which most likely will, you’re likely looking at 35 to 40k. Ford is hoping that they can make a profit on CE1 models, no claim has been made that I’m aware of that it will be more profitable than ICE models. Plus, as has been mentioned it should be relatively easy for Ford to use some of the cost savings methods learned in developing CE1 on ICE models. 

I can see it. Also looks like what you would get if you made a falcon ute 4 doors. 

As a maverick hybrid owner, the looks of the two trucks didn't have a huge impact on my purchase. It was more about the hybrid, how proven and durable the 2.5 hybrid is vs. the turbocharged dct SC that seemed like it was gonna have all sorts of issues, and they have.    It was about the price as well, and the lack of credibility Hyundai has in passenger trucks. So basically reliability, fuel efficiency, credibility, and price. Those seem to be the main draws of the maverick.    I agree it looks a little funky, but it could look cool with a camo off in a sporty, muscular ute sort of way. The issue with upright windshields and designs is they won't be aero enough. It's one of the reasons why I believe Ford should push this platform as a car, hatchback, crossover platform instead of a rugged SUV or truck platform. The sleek looks of a car are already perfect for aero, so you don't really have to mess with them and do anything weird visually to get solid range. 

Reminds me of that Aero F-150....  

I think they need to have a dual track approach for at least another Maverick generation and let the market decide which direction to go rather than forcing the issue.   Apply CE1 learnings to Maverick/C2 for the 2nd gen ICE Maverick, and then if CE1 takes off, while Maverick contracts, then make that move to EV only after the 2nd gen.   Just my thoughts.....we've seen how full EV is risky in the marketplace, why risk one of your recent successes on forcing the market that may or may not be there?

In all seriousness, where is that power going to be useful in off roading or even on the road?    Christ the 2.7L V6 has more then enough power for the Bronco....I can spin my wheels no problem if I need to. 

I'll move on after this.....   I said several times if or when competitors enter/flood the market, not the market right this second.

That remains to be seen-the big issue (outside of charging/Range with some people) with EVs is price.    The problem is that the CE1 pickup is expected to be around 30K   The Maverick starts at $27/28K depending on what engine you get in it and from what I can see of products on the lot the average price is well over the 30K.    At what point does it make sense to keep the Maverick around if the CE1 is successful? Given the changes done to engineering alone on the CE1, it will be a far more profitable product then the Maverick.   But the biggest unknown is how well the market accepts and buys the CE1.   if it is successful, I don't see a real reason to keep the Maverick around as an ICE product, since it would benefit Ford to move it to what apparently would be a more profitable CE1 platform structure.