As a kid growing up in Miami my neighborhood had the McMansions yet you would see Explorer, Mustangs, Town Cars sitting comfortably in the garages.  A good friend of mine  divorced her husband, who is a part owner of a dealership here in Orlando.  She has an F150 XLT that's 4 years old. I'm like, "Why not just get a King Ranch? Not like you have to pay for it, " she's like, "Anthony, I cant parallel park on Park Avenue when we meet for drinks"....Point...Real money doesn't need to show it.

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I don’t think it sees the light of day. I do think a true BEV F-150 will come back around. But it may be a decade till battery tech improves charge time and weight.    I also wonder if we will see the F-Series go back to steel body panels rather than Aluminum. More providers of steel than aluminum, after the fires showing the dangers of the current supply chain. A weight increase that could be offset with wiring reductions and other weight reductions via lessons learned from the skunk works EV team. 

Could have been worse.  Lincoln had very solid gains aside form the Corsair.  And heavy truck down 46.7%...

I think it was more of an engineering exercise to test the waters.  I don't think they expected big volume.  That also means it's not a priority and I'm sure Ram's issues have them concerned.  I still question the market for it.

Makes one wonder if Ford is truly committed to the F-150 EREV or was it a PR maneuver to ease the backlash of canceling the Lightning? Ford has to be watching RAM's numerous delays/problems with their EREV.

I have it on good word that Rangers make excellent toads.

I bet the lower mpg had to do with emissions, similar to Ford lowering their engine outputs last year.

It’s a real pickle for Ford, it almost feels like it will be quietly killed…   It might be easier to just add a battery to the 5.0 V8 F150  and call it a day   Edit, I wonder if Ford was thinking of changing its product direction again? and now there’s a change in politics, maybe that’s all out the window again… Corporates like to plan long term but turmoil in recent years must be driving Ford and GM nuts - how about just honour an existing agreement like USMCA.

I think it looks good; a bit Range Rover-ish. The design is in line with the latest trends, specially in China.