They did it mostly for the rest of the world markets, thinking those have a much bigger say in sales and profit. US Ranger, they’re happy with whatever sales they get as long as Bronco remains the priority, that’s what paid for most of T6.2 engineering. So thank you America for having faith in the Aussies…

https://www.motor1.com/news/814873/mysterious-off-road-suv-moab-testing-spied/   Given what is going on under the doors and how high the vehicle is riding, I wouldn't be the least bit suprised if it was an EV. It reminds me of those strange looking Mach E mules that where development for the 3 row EV that never came about.   

Why? Ford did it for the previous Ranger and literally nobody noticed. 

Ranger Super Duty is likely headed to South America: https://www.noticiasautomotivas.com.br/ford-leva-uma-ranger-voltada-ao-trabalho-pesado-a-fenatran-2026-e-consulta-clientes-sobre-versao-capaz-de-rebocar-ate-45-toneladas/   Also Transit City is joining the Territory in South America: https://www.noticiasautomotivas.com.br/a-nova-van-eletrica-da-ford-chega-para-frotas-com-tres-versoes-e-revisoes-gratuitas-na-estreia-a-transit-city-parte-de-r-237-500/

You would have thought they would have learned this lesson with the F-150 Bigfoot edition that had the same issue?

Well I would not want tailgates and hoods to switch to steel due to the weight. Even GM using aluminum on some item such as those.    Maybe magnesium would be the best route for such items. 

I'm in a car spotting community and there's a running joke about resetting the counter because people ask every few hours what kind of cars they are lol. 

They have scissor doors, gold paint, and massive painted on rims. Ok, who let the guys from pimp my ride design these things?

The Town Car got auctioned, the XTS I think he said he barely drives, maybe 3-4K miles a year...

Yea, high capacity utilization and profitability go hand in hand for Fathom and other UEV products. The big shots at Ford need to focus on launching these products on time, with excellent quality, and high volume. If they get those right, profitability will take care of itself.   @fuzzymoomoo, the metric you mentioned is also what I've heard from operations managers at Ford and Visteon when I worked there.