Jump to content

Ford September 2014 Sales -3% Best Fusion Month Ever


Anthony

Recommended Posts

https://media.ford.com/content/dam/fordmedia/North%20America/US/2014/10/01/september2014sales.pdf

 

Ford Fusion, Explorer, Transit Connect Post Record Sales Performance for September
• Ford Fusion posts best September ever, its fifth straight month of record performance and best year-to-date sales results since launch in 2005
• Ford Explorer has its best September sales performance since 2006; Transit Connect sales increase 30 percent, providing best-ever September performance
• Lincoln achieves its best September sales results since 2010
• Ford Motor Company U.S. retail sales of 137,297 vehicles for September represent best results in seven years, fleet sales down 14 percent, total sales down 3 percent
DEARBORN, Mich., Oct. 1, 2014 – Ford Motor Company U.S. sales totaled 180,175 vehicles in September, down 3 percent from a year ago. Retail sales of 137,297 vehicles increased
2 percent.
Ford’s overall sales continue to be tempered by managed F-Series volumes and planned reductions in 2014 daily rental volumes. In September, daily rental sales were down 40 percent. Overall fleet sales of 42,878 vehicles declined 14 percent.
“Fusion is selling strong, with five straight months of record performance and California driving more than 20 percent of our retail growth this year – more than any other state,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service. “Lincoln produced its best sales results in seven years with the recent introduction of our all-new Lincoln MKC.”
Fusion’s September sales totaled 21,693 vehicles – an increase of 9 percent and the car’s best September sales performance since launch in 2005. Retail sales increased 11 percent for the month, with some of the strongest increases coming from Houston and San Francisco – up 38 percent and 32 percent, respectively.
Ford Explorer, America’s best-selling midsize utility, saw 13,770 total sales for the month – a 1 percent increase and the vehicle’s best September performance since 2006. Transit Connect sales increased 30 percent, marking a record September result with 4,132 vehicles sold.
Lincoln MKC sales continue to increase, as Lincoln sales of 7,257 vehicles saw a 12 percent gain, providing the brand with its best September sales since 2010.
post-6726-0-68366600-1412172180.png
post-6726-0-31467600-1412172187.png

post-6726-0-68366600-1412172180_thumb.png

post-6726-0-31467600-1412172187_thumb.png

Edited by Intrepidatious
Link to comment
Share on other sites

My Lincoln dealer is thrilled with sales on the MKC and says he could sell alot more if he could get them.

 

He says turn is 4 days on the 2.3 AWD model. The rest is 9 days. He had 7 coming in that day, and 5 were already sold.

 

Focus is an old product. The update should help. Fiesta had a really good month last month, if I remember correctly, which may have impacted this month.

 

Cruze sales were up huge, but GM's fleet sales were also up huge (30%), so I would imagine that there is a connection there. I would also imagine that Fleet sales will be a good thing, in GM land, this month.

Link to comment
Share on other sites

Every time I see the SS, I think, "Wha? Oh, right. That."

 

Probably not the level of awareness GM was aiming for.

 

An employee of the local Chevrolet dealership (which is huge, especially juxtaposed with our modest town of 15k) drives a race red SS.... It's got some dress up options and looks pretty decent, but it suffers the same major issue as the G8: People who want boy-racer cars don't have 50 large, and people who have 50 large don't want boy-racer cars.

  • Like 1
Link to comment
Share on other sites

Are other brands seeing a drop in small car sales like Ford? This isn't terrible but it's not great either except for Fusion, TC and Explorer.

Among the smallest offerings, the Honda Fit was up 66.5 percent to 6,628 units, but it's new and there have been delays getting it to market. Those results could reflect some "pent-up" demand.

 

The Chevrolet Sonic was up 13.5 percent to 8,328 units.

 

The Nissan Versa was up 37.6 percent to 12,072 units.

Edited by grbeck
Link to comment
Share on other sites

Wait guys.....wasn't Ford supposed to be a big loser for September??? :stirpot:

 

 

Nice to see the MKC doing well out of the gates. They'll be doing much better once they can fully take advantage of Ford's CUV expertise with a new MKX and Aviator coming online.

Edited by rmc523
Link to comment
Share on other sites

Why is the MKC not selling more? Lincoln needs to sell 3k MKC per month!

 

I doubt there's sufficient inventory out there yet to sell more. It's still in its' ramp-up stage as far as delivering it to dealers. We've heard stories about dealers selling them almost as soon as they hit the lot, so I think you'll see sales go higher as inventory levels increase. The customer can't buy what isn't there.

Link to comment
Share on other sites

Are other brands seeing a drop in small car sales like Ford? This isn't terrible but it's not great either except for Fusion, TC and Explorer.

 

 

 

I think the biggest factor against Focus sales right now is Fusion sales... kind of the opposite of the Cruze / Malibu affect.

 

I suspect the small drop in Focus sales is related to Ford's cut back on sales to daily rental fleet. Another margin vs. volume tradeoff.

 

 

 

In September, daily rental sales were down 40 percent. Overall fleet sales of 42,878 vehicles declined 14 percent.
Link to comment
Share on other sites

 

I doubt there's sufficient inventory out there yet to sell more. It's still in its' ramp-up stage as far as delivering it to dealers. We've heard stories about dealers selling them almost as soon as they hit the lot, so I think you'll see sales go higher as inventory levels increase. The customer can't buy what isn't there.

Lincoln MkC inventory (10/01/14): 4,148

not sure if it is a enough inventory or not but I hope they sell more vehicles

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...