New Lincoln MKX Ads: Matthew's Totally Silent This Time!?!?

[hbalek 100]

https://youtu.be/qc-koq4KJDM

 

https://youtu.be/UNEHhUC4UJc

 

https://youtu.be/m-Oku8ShQAg

 

https://youtu.be/z9CzLXuAf8w

 

https://youtu.be/fakTNw56mw8

 

https://youtu.be/K-5ig0gJQ3Y

 

https://youtu.be/T3QKSQDx7gs

 

https://youtu.be/G7jCGBOqeik

Edited September 10, 2015 by hbalek

[fordmantpw 3,282]

My main takeaway from the top 2 (I didn't watch the others): it would really suck to have a Lincoln but not a garage to park it in.

[ANTAUS 649]

I like informational videos, not inspirational. "The Feeling Stays with you" will be just another one of Lincolns vast marketing tags. So to me all of this just "eh"...

[kyle 210]

I actually liked the ads and thought they are very classy.

 

I like informational videos, not inspirational. "The Feeling Stays with you" will be just another one of Lincolns vast marketing tags. So to me all of this just "eh"...

 

To me all of the informational ads for 30 seconds are a bunch of BS......85 mpg, 843 hp and zero to sixty in 34 seconds....they all sound the same and everyone is trying to out do the other-kind of like the truck towing comparisons-in my opinion:)

 

Now if they want to do a 30 minute informercial that would be different. I remember maybe 15 years ago watching a Lexus infomercial and just thought it was the greatest car in the world-in that time it might of been!

[rmc523 4,731]

Well those were...interesting. A few of them obviously won't be ads (the last 3 especially).

 

I wish they'd have shown the vehicle more than a few zoomed in times where you don't see much of it.

 

I mean I get they used matthew McConoughey but ultimately they're selling the vehicle, not him.

[akirby 18,114]

I mean I get they used matthew McConoughey but ultimately they're selling the vehicle, not him.

 

I think you're underestimating the impact he has on female buyers (who are either deciding or influencing the majority of MKX purchases).

[Justin Harger 2]

Strange that the last two didn't even show the car. Especially a car that speaks for itself so well.

[Justin Harger 2]

 

I think you're underestimating the impact he has on female buyers (who are either deciding or influencing the majority of MKX purchases).

 

I agree with akirby. I have heard multiple people (all female) say the only reason they bought an MKC was because of him doing the commercials. One literally said if it is good enough for him then I want it.

[buddysystem 49]

Did anyone happen to notice in the second ad "The Winning Hand" at the .19 and .20 2:06 second mark when he was backing in the MKX? A black 60's continental, an Aston, and a light blue 60's Bronco!

Edited September 10, 2015 by buddysystem

[Dave-S 54]

I will be looking forward to the SNL ads when they come out.

[rmc523 4,731]

I will be looking forward to the SNL ads when they come out.

Yeah, I'd see them doing a voiceover of what he's thinking in his silence.

[silvrsvt 4,778]

I will be looking forward to the SNL ads when they come out.

 

Free advertising for Lincoln!

[rmc523 4,731]

Another note - I like how he's silent in them. Anyone but him (or a well known personality), and it wouldn't work, but I think conveys the image of what the brand is shooting for - sophisticated and classy, but comfortable and not too over the top.

 

I love the rear 3/4 view of the MKX....definitely it's best angle.

 

I'm interested to see what Continental ads would look like.

Edited September 10, 2015 by rmc523

[Biker16 410]

Yeah, I'd see them doing a voiceover of what he's thinking in his silence.

 

Brilliant!

[BeckyT 3]

I think they are classy.

[Hugh 389]

Did anyone happen to notice in the second ad "The Winning Hand" at the .19 and .20 2:06 second mark when he was backing in the MKX? A black 60's continental, an Aston, and a light blue 60's Bronco!

You beat me to it...what kind of Aston? At a glance, I thought 'Miata', perhaps a shout out to the old PAG days. "Later!" maybe?

[rmc523 4,731]

You beat me to it...what kind of Aston? At a glance, I thought 'Miata', perhaps a shout out to the old PAG days. "Later!" maybe?

 

It's a DB9 Volante. You know, it's funny now that I'm thinking about it. Maybe they dropped a big hint regarding the Bronco in this Lincoln ad. We know a new Continental is coming...so maybe throwing Bronco in is an indication of its pending arrival? And obivously the Aston not indicative of anything....it's a weird throw in for the commercial....though I guess maybe it's there to show an elevated Lincoln (that its worthy of being owned by someone with an Aston)??

[silvrsvt 4,778]

Doesn't Ford still have a small ownership stake in Aston Martin?

[Edstock 500]

IMHO, as they are, those ads are the most sophisticated ads I've ever seen for a car. Silence is golden.

[Hugh 389]

 

It's a DB9 Volante. You know, it's funny now that I'm thinking about it. Maybe they dropped a big hint regarding the Bronco in this Lincoln ad. We know a new Continental is coming...so maybe throwing Bronco in is an indication of its pending arrival? And obivously the Aston not indicative of anything....it's a weird throw in for the commercial....though I guess maybe it's there to show an elevated Lincoln (that its worthy of being owned by someone with an Aston)??

Very nice.... < applause>

[Hugh 389]

Doesn't Ford still have a small ownership stake in Aston Martin?

I do not know but they went to AMG for the power plants those little traitors. I feel a EB35 would work for their lower models and a messaged 5.2 would do wonders IMHO

[Moosetang 272]

While I agree to some extent, I get the impression the AMG deal is as much for image as got engineering. Whenever anyone points out the Ford heritage of their engines AM gets pretty unhappy, at least compared to how they talk about the AMG deal now.