mackinaw Posted October 28, 2015 Share Posted October 28, 2015 Looks like a big sale is on the way. http://www.autonews.com/article/20151028/RETAIL01/151029808/ford-to-launch-one-of-its-biggest-sales-since-recession Quote Link to comment Share on other sites More sharing options...
T-bird Posted October 28, 2015 Share Posted October 28, 2015 Can someone explain why Ford would be doing this. I thought maximizing profit was the goal and not so much volume. Wont this hurt post sale sales. Quote Link to comment Share on other sites More sharing options...
MY93SHO Posted October 28, 2015 Share Posted October 28, 2015 If I knew 100% I was changing jobs I'd already have a new F150. I've been looking for about a month. Just need to wait a little longer. Quote Link to comment Share on other sites More sharing options...
92LX302 Posted October 28, 2015 Share Posted October 28, 2015 I kinda hope we see something similar in Canada... I'm hoping to order a new Mustang GT in late December or early January. Quote Link to comment Share on other sites More sharing options...
akirby Posted October 28, 2015 Share Posted October 28, 2015 It's just X plan pricing for everyone, which is around $150 over dealer invoice but without the doc fee protections. This isn't really a sale, just creative pricing. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted October 28, 2015 Share Posted October 28, 2015 It's just X plan pricing for everyone, which is around $150 over dealer invoice but without the doc fee protections. This isn't really a sale, just creative pricing. Bingo! Realistically, this price was available to anyone already, Ford is just making it easier by adding a little cushion for the dealers and taking away the haggling for the customers. Quote Link to comment Share on other sites More sharing options...
akirby Posted October 28, 2015 Share Posted October 28, 2015 Wouldn't surprise me if they also reduced the other incentives, resulting in a net price increase to the consumer. I guess if you had a dealer who wanted $500 over invoice and wasn't budging, then you might save a few bucks provided the incentives stay the same. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted October 28, 2015 Share Posted October 28, 2015 In the grand scheme of things $500 isn't going to make a huge difference in a monthly car payment. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted October 28, 2015 Share Posted October 28, 2015 In the grand scheme of things $500 isn't going to make a huge difference in a monthly car payment. Nope, and it won't make a big difference to Ford's bottom line. However, it sure will sound like one helluva deal in the radio and TV ads! Quote Link to comment Share on other sites More sharing options...
Anthony Posted October 28, 2015 Share Posted October 28, 2015 While these prices are previously available with some haggling, that does not mean everyone would end up paying the lower prices. Now everyone gets them no matter what (unless there is some sort of weird credit restriction). I hope this doesn't cause pull-ahead and blow sales for the 1st quarter of 2016. Quote Link to comment Share on other sites More sharing options...
mackinaw Posted October 28, 2015 Author Share Posted October 28, 2015 I hope this doesn't cause pull-ahead and blow sales for the 1st quarter of 2016. Most likely it will. 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted October 29, 2015 Share Posted October 29, 2015 (edited) Automotive News Email AlertOctober 28, 2015 - 1:00pmArticle Quotes: Ford Motor Co. plans to start running one of its biggest sales promotions since the recession next week, offering mostvehicles at no-haggle prices within about $200 of dealer invoice for the rest of the year.The “Friends & Neighbors Pricing Event” runs Nov. 3 through Jan. 4, according to a 20-page guide distributed to dealers. Automotive News obtained a copy of the guide, which is marked confidential, from a source outside Ford’s dealer network and confirmed it to be authentic.The guide shows discounts of up to 10 percent of the suggested retail price and says they can be combined with other incentives it already offers. In addition, the sale enables dealers to earn more from each transaction than they otherwise would — for example, $126 more on a 2015 Focus and $471 more on a 2015 F-150.“This is truly a rare deal that we can leverage into huge sales and maximized profits,” reads a note at the end of the guide from Ford’s U.S. marketing director, Chantel Lenard, and U.S. sales director, David Mondragon.Ford will promote the sale with a “heavy” rotation of TV, print, radio and digital advertising in which Ford employees invite consumers to enjoy discounts normally available only to their friends and neighbors, the guide explains.“This is not your normal, ‘Let’s take $500 off a car,’” said Jim Seavitt, owner of Village Ford in Dearborn, Mich. “Last time we did something like this was … when things were pretty bad.”Ford officials declined to comment on the sale beyond saying that the automaker had not announced any upcoming promotions.An example Ford used in its guide showed that an unidentified vehicle with a $20,000 sticker price would get a “Friends & Neighbors” discount of $2,000, in addition to $3,000 in other incentives. Edited October 29, 2015 by jpd80 Quote Link to comment Share on other sites More sharing options...
PRM Posted October 29, 2015 Share Posted October 29, 2015 Thanks for sharing. I'll be interested in what the F150 incentives add up to. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted October 29, 2015 Share Posted October 29, 2015 (edited) Thanks for sharing. I'll be interested in what the F150 incentives add up to. At the moment national dealer stock for '15 F150 is ~ 90,000 vehicles '15 Silvy 1500 is ~103,000 and '15 Sierra 1500 is ~45,000 Edited October 29, 2015 by jpd80 Quote Link to comment Share on other sites More sharing options...
Bob Rosadini Posted October 29, 2015 Share Posted October 29, 2015 Isn't this what got Detroit in trouble before? Quote Link to comment Share on other sites More sharing options...
akirby Posted October 29, 2015 Share Posted October 29, 2015 I merged jpd80s new topic with this one from yesterday. Huge incentives is completely misleading. It's just a predefined dealer discount that's at or near what people were already paying. At best it might save someone an additional $300, but the no-haggle pricing should help a lot, especially with folks who don't like negotiating. 4 Quote Link to comment Share on other sites More sharing options...
630land Posted October 29, 2015 Share Posted October 29, 2015 "Isn't this what got Detroit in trouble before?" True about too many rebates etc, but the import companies are now in that game. See ads all the time for Hyundai/Kia with "$ X000 off!!!". Quote Link to comment Share on other sites More sharing options...
akirby Posted October 29, 2015 Share Posted October 29, 2015 This isn't new rebates!!!!!!!! They're just offering X plan pricing to everyone ($150 over invoice) with no haggling. It might pull ahead a few sales but they're not spending any extra money to do it. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted October 29, 2015 Share Posted October 29, 2015 This isn't new rebates!!!!!!!! They're just offering X plan pricing to everyone ($150 over invoice) with no haggling. It might pull ahead a few sales but they're not spending any extra money to do it. Exactly! The big advertising push is going to cost more than any extra incentives. Quote Link to comment Share on other sites More sharing options...
akirby Posted October 29, 2015 Share Posted October 29, 2015 Exactly! The big advertising push is going to cost more than any extra incentives. Which is probably already accounted for in the advertising budget. 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted October 29, 2015 Share Posted October 29, 2015 Clever marketing, let buyers think there's a fire sale on and watch them go, big sales heading into winter. Yep, Ford wants as many sales as possible and to do that, buyers must see the value in the deal... Quote Link to comment Share on other sites More sharing options...
630land Posted October 30, 2015 Share Posted October 30, 2015 (edited) And also, the days of Honda selling Civics for full sticker are long over. They have a new Civic coming sooner than planned, since the recent one was a critical flop. Dealers are jammed with end of run '15 Civics to unload, and they certainly are not asking MSRP! Had a letter from local dealer begging me to take one of their hands, ;-) Same with Sentra and Corolla, they are cut rate prices these days. They make profits from other areas in the business, not from selling compact cars at full sticker! So, Ford is meeting all the competition, not just GM and Fiat. Edited October 30, 2015 by 630land Quote Link to comment Share on other sites More sharing options...
Anthony Posted October 30, 2015 Share Posted October 30, 2015 Does the dealer get a spiff check for these set price sales? Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted October 30, 2015 Share Posted October 30, 2015 Does the dealer get a spiff check for these set price sales? I would say likely: In addition, the sale enables dealers to earn more from each transaction than they otherwise would — for example, $126 more on a 2015 Focus and $471 more on a 2015 F-150. Quote Link to comment Share on other sites More sharing options...
ice-capades Posted October 30, 2015 Share Posted October 30, 2015 The problem for Ford Dealers is that advance word of this new "Friends & Neighbors" sale was leaked to the media and it could kill the end of month October sales which end on Monday, November 2nd because of the calendar. Why should anyone buy a new Ford this weekend when Ford's having this tremendous sale starting next Tuesday? 1 Quote Link to comment Share on other sites More sharing options...
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