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New 2018 Ford Fiesta ST (UK)


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Ford can import the 3 door ST, as they do with Focus RS. Save having to try to sell cheapo base models.

They could, but there may not be a big enough market to warrant that and still have a solid business case for it.

 

But, one thing needs to be cleared up. Is there a future for Fiesta in the US?

To my knowledge nothing has been made official yet.
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I would be extremely surprised if the new European Fiesta makes to the US market.

 

Ford has move the new one up market because that's what Europe demands but not the rest of the world. Remember the Fiesta program was delayed for a few years while each of Ford's regions argued over the direction of development. I'm guessing the two-Fiesta solution won the day.

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I would be extremely surprised if the new European Fiesta makes to the US market.

 

Ford has move the new one up market because that's what Europe demands but not the rest of the world. Remember the Fiesta program was delayed for a few years while each of Ford's regions argued over the direction of development. I'm guessing the two-Fiesta solution won the day.

 

 

So we'll have an EU Fiesta and a ROW or China/NA Fiesta?

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I would be extremely surprised if the new European Fiesta makes to the US market.

 

Ford has move the new one up market because that's what Europe demands but not the rest of the world. Remember the Fiesta program was delayed for a few years while each of Ford's regions argued over the direction of development. I'm guessing the two-Fiesta solution won the day.

 

If that's the case does it make more sense to have 2 C platform cars for NA instead of a B and C platform car? Wouldn't that be cheaper/easier to build off the same platform? Same for CUVs.

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If that's the case does it make more sense to have 2 C platform cars for NA instead of a B and C platform car? Wouldn't that be cheaper/easier to build off the same platform? Same for CUVs.

 

So what? Basically offering an Escort and a (lengthened) Focus in the same lineup?

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So what? Basically offering an Escort and a (lengthened) Focus in the same lineup?

 

Pretty much. I think we agree the Focus and Escape will be slightly longer so you could have a shortened, cheaper version on the same platform. Not sure it needs to be Escort cheap but certainly less expensive than the new Focus.

 

Leave the B platform for ROW.

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Pretty much. I think we agree the Focus and Escape will be slightly longer so you could have a shortened, cheaper version on the same platform. Not sure it needs to be Escort cheap but certainly less expensive than the new Focus.

 

Leave the B platform for ROW.

 

It'd kind of be a shame - the new Fiesta looks good.

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How strong are Fiesta sales in Mexico and central America? I doesn't seem like the U.S. sales alone would justify investment in a significant update. If they are particularly popular in other markets that Cuautitlán supplies maybe upgrading would be reasonable. Otherwise, a situation similar to the U.S. continuing the C170 Focus would make sense.

 

Where do U.S. market Fiesta STs come from? I thought I read they came from a European plant. If the U.S. doesn't get the new Fiesta, hopefully Ford figures out a way to continue to make the current one somewhere else for North America.

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Ford has to be willing to gamble that future gas prices are at or over 4clams/gal...on the other hand if they do not update fiesta/foci there is risk the want for grocery getter buyers to look elsewhere...both fiesta and foci are looken more dated as each day passes....personally mazda is my first choice here for next grocery getter...but can wait and are going too see what new fiesta/focus looks like...we are not buying same exact cues we bought in 12...i dont give a rats ass what ford does with that mexican plant..euro spec fiesta/foci be just fine to us...

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Ford has to be willing to gamble that future gas prices are at or over 4clams/gal...on the other hand if they do not update fiesta/foci there is risk the want for grocery getter buyers to look elsewhere...both fiesta and foci are looken more dated as each day passes....personally mazda is my first choice here for next grocery getter...but can wait and are going too see what new fiesta/focus looks like...we are not buying same exact cues we bought in 12...i dont give a rats ass what ford does with that mexican plant..euro spec fiesta/foci be just fine to us...

 

I think the difference between now and the past is that, since the Fiesta is now made in Mexico, and will be made for export there to South American and elsewhere, that if they decide to reverse course and bring Fiesta back (that's assuming they aren't bringing it back), they can just start importing the ones they're building in Mexico. With the last model, they had to set up production before they could introduce it here, resulting in a launch delay here vs. the ROW.

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If that's the case does it make more sense to have 2 C platform cars for NA instead of a B and C platform car? Wouldn't that be cheaper/easier to build off the same platform? Same for CUVs.

 

We may get a B+ car that is probably based on some combination of B and C architecture but it will be cost engineered to compete properly in emerging markets. i.e. Nissan Versa, Hyundai Accent, Kia Rio, Toyota Vios, Honda City, VW Santana, Skoda Rapid, Chevy Cobalt etc.

 

 

 

So what? Basically offering an Escort and a (lengthened) Focus in the same lineup?

 

Ford is actually going to start selling Escort next to Focus in a couple of markets this year besides China. It will be interesting to see how Escort evolves. But just to clarify, Escort is a cheap C car, not a cheap B+ car. In China, Escort competes with Chevy Cruze, Buick Excelle, VW Lavida, Skoda Octavia, previous generation Elantra and Corolla and other low end C cars. While Focus compete with Buick Verano, VW Sagitar (Jetta)/Golf, Honda Civic, current generation Elantra and Corolla and other high end C cars.

 

What Ford needs in regards to the next Fiesta is something that can replace the Fiesta sedan, not necessarily anything to do with Escort.

Edited by bzcat
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We may get a B+ car that is probably based on some combination of B and C architecture but it will be cost engineered to compete properly in emerging markets. i.e. Nissan Versa, Hyundai Accent, Kia Rio, Toyota Vios, Honda City, VW Santana, Skoda Rapid, Chevy Cobalt etc.

 

 

 

Ford is actually going to start selling Escort next to Focus in a couple of markets this year besides China. It will be interesting to see how Escort evolves. But just to clarify, Escort is a cheap C car, not a cheap B+ car. In China, Escort competes with Chevy Cruze, Buick Excelle, VW Lavida, Skoda Octavia, previous generation Elantra and Corolla and other low end C cars. While Focus compete with Buick Verano, VW Sagitar (Jetta)/Golf, Honda Civic, current generation Elantra and Corolla and other high end C cars.

 

What Ford needs in regards to the next Fiesta is something that can replace the Fiesta sedan, not necessarily anything to do with Escort.

The escort is a success in China because it addresses the rear seat leg room that the Chinese like

in their vehicles and it wouldn't surprise in the slightest if we see it turn up in India...

 

Escort sales - China - LINK

2015...214, 362

2016...296,867

2017......26,018 (January)

 

I wonder if we're starting to see regional diversity reassert itself in certain segments, could the proposed small C

actually be a clever return to a Gen 1 Focus / Tida sized vehicle that fits Nth America's needs........

Edited by jpd80
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Escort is a success in China because it is cheap... relatively speaking. Priced correctly to compete with other low end cars like Chevy Cruze. The rear leg room is a nice bonus but Ford basically just moved the Focus Classic volume over to Escort, which in theory will allow it to move Focus up market to chase other middle to high end cars like Buick Verano.

 

Escort is going to Taiwan first where Ford has an existing Focus/Kuga assembly line so it can flex in Escort without too much issue. I wouldn't be surprised if Escort eventually makes it to all the C-car assembly locations outside EU (Thailand, South Africa, Russia, Argentina). Especially if Focus moves up market (and size) to follow its competitors.

Edited by bzcat
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just-imho

saw the Buick Cascada recently at our dealer-run autoshow-ette,

thought it looked HORRIBLE: way too chunky,fat

which I never thought/noticed about the Verano...

 

...I'm not sure how well the/a small Ford would turn out

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just-imho

saw the Buick Cascada recently at our dealer-run autoshow-ette,

thought it looked HORRIBLE: way too chunky,fat

which I never thought/noticed about the Verano...

 

...I'm not sure how well the/a small Ford would turn out

 

 

 

I agree regarding Cascada.

I've seen at least a half dozen running around and they look bad no matter the color.

It apprears as if it were smashed down under the weight of something.

I don't get it.

Edited by AlRozzi
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