akirby Posted March 2, 2018 Share Posted March 2, 2018 Give Chevy the GMC look, and I'd think a lot more of the brand. The GMCs always look so much better/classier than the Chevys. Agree that the dealership network was the problem, though. My argument was you could give Silverado a GMC styling option using the same grille. Just make it a package or trim model instead of a separate brand and sell it at the same dealers. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted March 2, 2018 Author Share Posted March 2, 2018 My argument was you could give Silverado a GMC styling option using the same grille. Just make it a package or trim model instead of a separate brand and sell it at the same dealers. Oh. The Chevy Silverado GMC trim? Quote Link to comment Share on other sites More sharing options...
MKX1960 Posted March 2, 2018 Share Posted March 2, 2018 The Fords don't offer HUD, carbon fiber bed, multifunction tailgate, rear camera mirror, dynamic fuel management/cylinder deactivation technology, or open pore wood trim. Or even ambient lighting. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted March 2, 2018 Share Posted March 2, 2018 Or even ambient lighting. Sure they do. Quote Link to comment Share on other sites More sharing options...
akirby Posted March 2, 2018 Share Posted March 2, 2018 Oh. The Chevy Silverado GMC trim? Ford F-150 Platinum Chevy Silverado Denali Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted March 2, 2018 Share Posted March 2, 2018 Sure they do. Just not in the doors anymore Quote Link to comment Share on other sites More sharing options...
rmc523 Posted March 2, 2018 Author Share Posted March 2, 2018 (edited) Ford F-150 Platinum Chevy Silverado Denali According to BORG elsewhere, this Sierra Denali and RAM both "WAY outclass" Ford's luxury models..... All because they offer a carbon fiber bed, trick tailgate, and HUD.... Edited March 2, 2018 by rmc523 Quote Link to comment Share on other sites More sharing options...
MKX1960 Posted March 2, 2018 Share Posted March 2, 2018 Just not in the doors anymore Only in blue and you can't adjust the brightness either. The door lighting used to change to red to signal a door is open. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted March 2, 2018 Share Posted March 2, 2018 Only in blue and you can't adjust the brightness either. The door lighting used to change to red to signal a door is open. Yeah, my Focus has that. Nifty feature. Quote Link to comment Share on other sites More sharing options...
fordtech1 Posted March 2, 2018 Share Posted March 2, 2018 (edited) Just not in the doors anymoreIm hoping the bean counters bring those small details back. Hopefully that was Marks decision and will be reversed. The small unique features are what help buyers justify the jump from XLT to platinum. The small things matter the most in this market. Edited March 2, 2018 by fordtech1 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted March 2, 2018 Share Posted March 2, 2018 According to BORG elsewhere, this Sierra Denali and RAM both "WAY outclass" Ford's luxury models..... All because they offer a carbon fiber bed, trick tailgate, and HUD.... Don't drag the mentally ill into this conversation... 4 Quote Link to comment Share on other sites More sharing options...
Fgts Posted March 2, 2018 Share Posted March 2, 2018 GM would have been smart to make a Buick a Chinese only name brand and gotten rid of GMC and move the higher end models to Chevy-but no....Chevy gets treated like a white trash/el cheapo brand. There is really no need for Buick or GMC-all it is extra money spent to make them look different and market them differently then Chevy or Caddy Yes, $70-$100k Suburbans, Tahoes, Silverado, Vettes and Camaros says "el cheapo" ?..... The route GM chosen works for GM. GM truck buyers know what their buying but prefer either styling or dealer preferences over each other truck offered. Chevy is GM's arm of mass market vehicles but that doesn't mean "cheap" also. 1 Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted March 2, 2018 Share Posted March 2, 2018 According to BORG elsewhere, this Sierra Denali and RAM both "WAY outclass" Ford's luxury models..... All because they offer a carbon fiber bed, trick tailgate, and HUD.... LOL! And what exactly does BORG know about a TRUCK! Quote Link to comment Share on other sites More sharing options...
akirby Posted March 2, 2018 Share Posted March 2, 2018 LOL! And what exactly does BORG know about a TRUCK! As much as he knows about anything else.........(I’ll let you fill in the rest) Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted March 2, 2018 Share Posted March 2, 2018 As much as he knows about anything else.........(I’ll let you fill in the rest) He should probably stick to unboxing iPhones... 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted March 2, 2018 Share Posted March 2, 2018 He should probably stick to unboxing iPhones... I hear he can tell what they look like before he unwraps them. 1 Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted March 2, 2018 Share Posted March 2, 2018 I hear he can tell what they look like before he unwraps them. LOL!! Thats funny right there! Quote Link to comment Share on other sites More sharing options...
twintornados Posted March 2, 2018 Share Posted March 2, 2018 GM would have been smart to make a Buick a Chinese only name brand and gotten rid of GMC and move the higher end models to Chevy-but no....Chevy gets treated like a white trash/el cheapo brand. There is really no need for Buick or GMC-all it is extra money spent to make them look different and market them differently then Chevy or Caddy . Actually, they should have just gotten rid of Chevrolet truck division and made GMC available to ALL of the GM dealers... Then, when the time is right, spin the whole truck division off to a Chinese firm.... Quote Link to comment Share on other sites More sharing options...
rperez817 Posted March 3, 2018 Share Posted March 3, 2018 Lol. Why are they true luxury vehicles? And why will all those buyers love it? Price, features, and prestige make the highline GMC Sierras true luxury vehicles. An article in the February 15 New York Times National Edition had this quote about a GMC dealer in Washington state talking about owners of German luxury sedans who trade them in for GMC Denali trucks. "Increasing competition from upmarket S.U.V.s and trucks is adding to the struggles of the luxury makers. Most have long relied on cars for the bulk of their sales, and are suffering now that bigger vehicles are in favor. In 2017, for example, BMW’s sales to individual customers at dealerships in the United States fell more than 5 percent, according data shared among automakers. The decline in BMW’s total sales was less because of a big jump in sales to rental car fleets, a type of customer that luxury brands tended to shun in the past. Out in Tacoma, Wash., Gary Gilchrist sees the trend just about every week at his GMC dealership. “We’ve been taking in Lexuses on trade-ins, BMWs,” he said. This month, he said, a customer turned in a 2012 BMW 550i and bought a $71,000 GMC Sierra Denali pickup. “People used to want German cars for the image factor,” Mr. Gilchrist said. “Now, if you have a Denali, you get that. People turn their heads to look.” 1 Quote Link to comment Share on other sites More sharing options...
Extreme4x4 Posted March 4, 2018 Share Posted March 4, 2018 Well, I'm sorry, but that is real dumb dealership speak. He traded in a BMW 550i because he needed a truck. Not too many trucks at the BMW dealership, since BMW doesn't make them. I'm sure there are folks that trade in BMW, Mercedes, Jaguar, and Lexus cars on Ford Platinum, Limited, or King Ranch trucks also................ since they needed a truck. Good grief. 3 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted March 4, 2018 Share Posted March 4, 2018 He traded in a BMW 550i because he needed a truck. Not too many trucks at the BMW dealership, since BMW doesn't make them. I'm sure there are folks that trade in BMW, Mercedes, Jaguar, and Lexus cars on Ford Platinum, Limited, or King Ranch trucks also................ since they needed a truck. With luxury pickup trucks like GMC Denali, Chevy High Country, Ford Platinum, Ram Laramie Longhorn, Toyota 1794 Edition, and Nissan Platinum Reserve, it's not about "needing" a truck. It's about "want" and image. Premium trucks deliver those things more than even the best European and Japanese made luxury sedans nowadays. The New York Times article was titled "More Luxury Buyers Ditch the Imports and Pick Up a Truck". To your point, the European and Japanese luxury auto brands don't sell pickup trucks in the U.S. and that's their loss. The two American companies that make luxury trucks (GM and Ford) dominate that market, and the latest high-end trucks from the foreign companies (FCA, Toyota, and Nissan) are all designed and assembled in the U.S. The customer who traded in his or her 2012 550i for a Sierra Denali at the Tacoma dealership may have truly "needed" a truck. The NYT article doesn't say. More likely though he or she wanted the image that comes from owning a luxury truck, and may not ever use the Denali for stuff that trucks are optimized to do like carry heavy or dirty loads and towing. The truck will probably be used for commuting and personal/family travel more than anything else. A Sierra Denali has lots of amenities that rival Mercedes-Benz or BMW luxury sedans, so it can do those things well too. Luxury truck customers are happy because they can flaunt their status symbol and get other people to notice, and the luxury truck manufacturers and dealers are happy because those customers are their most profitable. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted March 4, 2018 Author Share Posted March 4, 2018 Its not even worth a response... 2 Quote Link to comment Share on other sites More sharing options...
twintornados Posted March 4, 2018 Share Posted March 4, 2018 blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah The New York Times article blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah The NYT article blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah . Fixed it for you.... 2 Quote Link to comment Share on other sites More sharing options...
Fgts Posted March 4, 2018 Share Posted March 4, 2018 So even if people are buying King Ranch and Platinum trucks still don't take away luxury buyers still buy the Sierra Denali and GM isn't going to shut down GMC because a few people say so. 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted March 4, 2018 Share Posted March 4, 2018 (edited) So even if people are buying King Ranch and Platinum trucks still don't take away luxury buyers still buy the Sierra Denali Nobody said that. They were just calling out rperezs misguided statement. Edited March 4, 2018 by fuzzymoomoo Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.