rmc523 Posted November 30, 2018 Share Posted November 30, 2018 (edited) I could link to it, but it'll say it's expired, but searching the USPTO under "Ford Motor Company" as the owner of trademarks show that Ford has applied for the following names (in chronological order): Evos: June 25th, 2018 (I was more interested in the other names, but I was surprised to see this one in here) Mach-E: November 26th, 2018 Thunder: November 26th, 2018 ---- I'm guessing Evos may be used on a white space vehicle? So looks like Mach 1 may wind up being called Mach-E. Could Thunder be a trim line on Mach-E? Or like Ford's Ludicrous mode? Edited November 30, 2018 by rmc523 1 Quote Link to comment Share on other sites More sharing options...
Twin Turbo Posted November 30, 2018 Share Posted November 30, 2018 Oh Lordy, I hope not. Here in the UK, Maccy D's is what many people call the fast food chain........ Quote Link to comment Share on other sites More sharing options...
rmc523 Posted November 30, 2018 Author Share Posted November 30, 2018 9 minutes ago, Twin Turbo said: Oh Lordy, I hope not. Here in the UK, Maccy D's is what many people call the fast food chain........ What does Mach E have to do with McDonald's? Quote Link to comment Share on other sites More sharing options...
twintornados Posted November 30, 2018 Share Posted November 30, 2018 24 minutes ago, rmc523 said: What does Mach E have to do with McDonald's? One has the ability to stop a human heart and the other has the ability to power up a defibrillator to re-start it... 3 Quote Link to comment Share on other sites More sharing options...
Twin Turbo Posted November 30, 2018 Share Posted November 30, 2018 Mach E = Maccy (say it fast!) Maccy D's = McDonalds. 1 Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted November 30, 2018 Share Posted November 30, 2018 Mach E is stupid, will be made fun of, and sounds ridiculous. People will pronounce it as Maccy or Mache. 90% of the car buying public has no clue what significant vehicle trim Mach is, While heritage is important a name that has significance 40+ years ago ( I realize there was a Mach 1 trim ,15 years ago) doesn't mean anything to car buyers today. Some things need to stay in the past. 2 Quote Link to comment Share on other sites More sharing options...
Assimilator Posted November 30, 2018 Share Posted November 30, 2018 Because I'm a geek, I just hear "Maquis" instead of Mach-E. Traitors! 1 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted November 30, 2018 Author Share Posted November 30, 2018 (edited) Haha, maybe they'll bring out another F-150-based Lightning, and then have the Ranger version be Thunder. ---- Oh I also forgot, there was an "FX4 Max" in the trademark filings too. Don't know if that means it's a more offroad version of FX4, or if it's just a variation of Expedition Max. --- Someone on another board suggested they call the electric F-150 the Lightning, as a performance-based model. Edited November 30, 2018 by rmc523 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted November 30, 2018 Share Posted November 30, 2018 (edited) Thunder would be a cool name for an f250 raptor type truck, and then of course bring back the lightning Edited November 30, 2018 by T-dubz Quote Link to comment Share on other sites More sharing options...
Assimilator Posted November 30, 2018 Share Posted November 30, 2018 Thunder would be an interesting name for the F-150 Hybrid. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted November 30, 2018 Author Share Posted November 30, 2018 Just now, Assimilator said: Thunder would be an interesting name for the F-150 Hybrid. Lightning for full EV, Thunder for hybrid? 1 Quote Link to comment Share on other sites More sharing options...
Assimilator Posted November 30, 2018 Share Posted November 30, 2018 Makes some sense! Might be too on the nose, but they've used these names before on F-150. Quote Link to comment Share on other sites More sharing options...
twintornados Posted November 30, 2018 Share Posted November 30, 2018 Quote Link to comment Share on other sites More sharing options...
akirby Posted November 30, 2018 Share Posted November 30, 2018 Very very frightening me....... 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted November 30, 2018 Author Share Posted November 30, 2018 BREAKING NEWS: Ford Introduces Galileo trim for SUVs. Quote Link to comment Share on other sites More sharing options...
RadicalX Posted November 30, 2018 Share Posted November 30, 2018 Model E is the best patented name by Ford in recent years. They should use it Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted November 30, 2018 Share Posted November 30, 2018 Mach E is what needs to be on the hybrid performance Mustang. I'm betting that's where Mach E goes, not on the electric SUV. 2 Quote Link to comment Share on other sites More sharing options...
RadicalX Posted November 30, 2018 Share Posted November 30, 2018 (edited) 2 hours ago, Twin Turbo said: Oh Lordy, I hope not. Here in the UK, Maccy D's is what many people call the fast food chain........ Here in Brazil, Pinto (Ford Pinto) is cocks/dick and aviator looks like viado that means queer in portuguese language. It should be to avoid this that many brands use alphanumeric names. Ford F-150 is F-150 anywhere in the world. A letter and a number that means what they really are Edited November 30, 2018 by RadicalX Quote Link to comment Share on other sites More sharing options...
Sevensecondsuv Posted November 30, 2018 Share Posted November 30, 2018 What I don't understand is why we don't yet have a lightning. All the pieces are there. Just take a nice lightweight loomnum rcsb F-150 with the coyote and stick the FRPP whipple supercharger on it. YouTube is full of videos of guys who've done just that. In 4wd they make 1/4 mile monsters. All the insane power of a whipple'd mustang without the traction limitations. Seems too simple to not be a factory offering. Quote Link to comment Share on other sites More sharing options...
tzach Posted November 30, 2018 Share Posted November 30, 2018 I agree Mach - E is stupid. Most of general car buyer do not know a Mach I anyway. Just use Model E then I think more people would get that at least or you know come up with a good name. Quote Link to comment Share on other sites More sharing options...
akirby Posted November 30, 2018 Share Posted November 30, 2018 45 minutes ago, Sevensecondsuv said: What I don't understand is why we don't yet have a lightning. All the pieces are there. Just take a nice lightweight loomnum rcsb F-150 with the coyote and stick the FRPP whipple supercharger on it. YouTube is full of videos of guys who've done just that. In 4wd they make 1/4 mile monsters. All the insane power of a whipple'd mustang without the traction limitations. Seems too simple to not be a factory offering. Because it is so easy to do it aftermarket. Ford gets a F150 sale either way but don't have the expense of developing it, testing it, certifying it, etc. That said, I wouldn't be surprised if we saw a F150 with the GT500 supercharged 5.2L at some point. That you can't do aftermarket easily or cheaply. Quote Link to comment Share on other sites More sharing options...
T-dubz Posted November 30, 2018 Share Posted November 30, 2018 1 hour ago, Sevensecondsuv said: What I don't understand is why we don't yet have a lightning. All the pieces are there. Just take a nice lightweight loomnum rcsb F-150 with the coyote and stick the FRPP whipple supercharger on it. YouTube is full of videos of guys who've done just that. In 4wd they make 1/4 mile monsters. All the insane power of a whipple'd mustang without the traction limitations. Seems too simple to not be a factory offering. Maybe the market just shifted to off-road performance trucks instead. I’ve wondered this myself but it seems all the sport trucks disappeared around the same time. I still think the f150 tremor they came out with a few years ago was pretty sweet but I don’t think it sold very well. could also be due to the fact that all the sport trucks were single cab and now no one drives single cab anymore. Quote Link to comment Share on other sites More sharing options...
akirby Posted November 30, 2018 Share Posted November 30, 2018 5 minutes ago, T-dubz said: now no one drives single cab anymore. Sshhh....don't tell @SoonerLS 2 Quote Link to comment Share on other sites More sharing options...
mackinaw Posted November 30, 2018 Share Posted November 30, 2018 34 minutes ago, akirby said: Sshhh....don't tell @SoonerLS Or me. 1994 F-150, regular cab, 2WD. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted November 30, 2018 Author Share Posted November 30, 2018 57 minutes ago, T-dubz said: Maybe the market just shifted to off-road performance trucks instead. I’ve wondered this myself but it seems all the sport trucks disappeared around the same time. I still think the f150 tremor they came out with a few years ago was pretty sweet but I don’t think it sold very well. could also be due to the fact that all the sport trucks were single cab and now no one drives single cab anymore. Well, there hasn't exactly been any sport truck options in configurations buyers want anytime recently. I know my dad would've bought a "Lightning" (supercab) over a Raptor had one been available. Quote Link to comment Share on other sites More sharing options...
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