probowler Posted January 11, 2020 Share Posted January 11, 2020 11 hours ago, 02MustangGT said: Yep, no different than Ford using the Mustang name on the Mach-E. Brand recognition and marketing. Well they're not turning the hummer into a car, so it is kind of different Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted January 11, 2020 Share Posted January 11, 2020 This is so GM Take a brand that is a laughingstock to people who care about the environment or would even think about buying an electric vehicle and turn it into an electric vehicle. Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted January 11, 2020 Share Posted January 11, 2020 16 hours ago, T-dubz said: https://jalopnik.com/hummer-is-coming-back-as-an-electric-off-road-pickup-by-1840935587 jalopnik says it won’t be its own brand but it will be a gmc truck called hummer. They also say it will be shown during the Super Bowl with lebron as the spokesman. This is probably the best solution, but I would have been tempted to make it a GMC H1 or H2. Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted January 11, 2020 Share Posted January 11, 2020 1 hour ago, fuzzymoomoo said: This is so GM Take a brand that is a laughingstock to people who care about the environment or would even think about buying an electric vehicle and turn it into an electric vehicle. But then again, it could be brave in the way they are acknowledging a past sin and making up for it. In this way, its quite brave of them. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted January 11, 2020 Share Posted January 11, 2020 18 minutes ago, atomcat68 said: But then again, it could be brave in the way they are acknowledging a past sin and making up for it. In this way, its quite brave of them. yeah I'm not willing to give them that benefit of the doubt Quote Link to comment Share on other sites More sharing options...
probowler Posted January 11, 2020 Share Posted January 11, 2020 (edited) 1 hour ago, fuzzymoomoo said: yeah I'm not willing to give them that benefit of the doubt What exactly is the problem, unless you're a radical environmentalist or need a reason to hate GM? Tree huggers are the worst. They complain when people drive cars, so they demand a train, and then they complain when you cut the trees down to build the speed train. it's always a lose lose with these people and they're never happy. Edited January 11, 2020 by probowler Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted January 11, 2020 Share Posted January 11, 2020 18 minutes ago, probowler said: What exactly is the problem, unless you're a radical environmentalist or need a reason to hate GM? Tree huggers are the worst. They complain when people drive cars, so they demand a train, and then they complain when you cut the trees down to build the speed train. it's always a lose lose with these people and they're never happy. That actually has nothing to do it. I don't buy this notion that any corporation suddenly sees the sins of their past and wants to atone for it. No company that large thinks like that. Quote Link to comment Share on other sites More sharing options...
mackinaw Posted January 11, 2020 Share Posted January 11, 2020 It's a gamble for GM. The image of the Hummer brand is that of a gas-guzzling dinosaur. They can only hope that making it a EV will change opinions. Not sure it will at first, but maybe eventually. And GM has probably noticed all of the positive buzz being generated by the Bronco(s) and wants in. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted January 11, 2020 Share Posted January 11, 2020 2 minutes ago, mackinaw said: And GM has probably noticed all of the positive buzz being generated by the Bronco(s) and wants in. They had a perfect opportunity to do that with the Blazer name and went in the complete opposite direction. Quote Link to comment Share on other sites More sharing options...
mackinaw Posted January 11, 2020 Share Posted January 11, 2020 Oh yeah, they really blew it with the Blazer. They took a name that had great history and a dedicated following and made it a conventional SUV. Blazer fans I know up in Northern Michigan are very disappointed. Quote Link to comment Share on other sites More sharing options...
mackinaw Posted January 11, 2020 Share Posted January 11, 2020 Here's Mark Phelan (Detroit Free Press) take on the Hummer brand. https://www.freep.com/story/money/cars/mark-phelan/2020/01/04/general-motors-hummer-cadillac/2751205001/ Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted January 11, 2020 Share Posted January 11, 2020 Just now, mackinaw said: Oh yeah, they really blew it with the Blazer. They took a name that had great history and a dedicated following and made it a conventional SUV. Blazer fans all over the country are very disappointed. FTFY 1 Quote Link to comment Share on other sites More sharing options...
probowler Posted January 11, 2020 Share Posted January 11, 2020 Agreed, they definitely don't care about the environment, it's all about the $$$ Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted January 12, 2020 Share Posted January 12, 2020 According to this article, the Hummer name will be applied to a limited production EV truck that will be sold under the GMC banner: https://www.msn.com/en-us/autos/news/gm-to-revive-hummer-name-but-not-the-brand-in-a-new-all-electric-pickup/ar-BBYQ7I0?li=BBnbfcL&OCID=HPDHP Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 13, 2020 Author Share Posted January 13, 2020 I'm surprised they're starting with a truck, given that when you think of Hummer, you think of a big giant SUV. Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted January 13, 2020 Share Posted January 13, 2020 (edited) 6 hours ago, rmc523 said: I'm surprised they're starting with a truck, given that when you think of Hummer, you think of a big giant SUV. From what I've heard, launching with a truck first - a model that wasn't commonly available under the brand's last iteration (H3T be damned) - is in part cover from any disgruntled former dealers who invested in Hummer franchises only to have them ripped away and shuttered in the bankruptcy. If the truck does well, they can later launch the SUV as a response to market acceptance. Of course, burying Hummer as a sub-brand under the GMC banner is insulation as well, but more than a few at the RenCen are concerned at how the alleged "separation" of New GM and Old GM would hold up if it ever made its way to a courtroom. Pre-BK GM aside... This is *stupid*. They've already said that Cadillac's future IS electric vehicles. AND they prop up an entire BRAND of trucks and utilities based on better styling and "professional grade" marketing. By launching their first major electric truck/utility combo under a zombie brand that died with an overwhelmingly negative Q-rating, they're showing just how little they trust their current "luxury" brands to carry this flag. So, they're supporting a SUPER BOWL advertisement ($$$) with a mega famous athlete ($$$) (P.S. I love LeBron. Just a kid from Akron) in an attempt to completely reshape public option of a brand that was ill-conceived to begin with, all to hopefully sell a VERY SMALL number of electric trucks and utilities until they can finally get a VOLUME electric truck/utility strategy that makes sense. In my opinion, it's an early attempt to steal some thunder from the eF-150 and to get at least a couple electric shoppers into GMC showrooms, even though they don't have enough faith in that brand to carry this product alone. Edited January 14, 2020 by PREMiERdrum 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 13, 2020 Author Share Posted January 13, 2020 Yeah, it just seems like a hail mary attempt at getting an electric with some success, and they're trying to use the Hummer name to get some attention. 2 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted January 14, 2020 Share Posted January 14, 2020 5 hours ago, PREMiERdrum said: From what I've heard, launching with a truck first - a model that wasn't commonly available under the brand's last iteration (H3T be damned) - is in part cover from any disgruntled former dealers who invested in Hummer franchises only to have them ripped away and shuttered in the bankruptcy. If the truck does well, they can later launch the SUV as a response to market acceptance. Of course, burying Hummer as a sub-brand under the GMC banner is insulation as well, but more than a few at the RenCen are concerned at how the alleged "separation" of New GM and Old GM would hold up if it ever made its way to a courtroom. Pre-BK GM aside... This is *stupid*. They've already said that Cadillac's future IS electric vehicles. AND they prop up an entire BRAND of trucks and utilities based on better styling and "professional grade" marketing. By launching their first major electric truck/utility combo under a zombie grand that died with an overwhelmingly negative Q-rating, they're showing just how little they trust their current "luxury" brands to carry this flag. So, they're supporting a SUPER BOWL advertisement ($$$) with a mega famous athlete ($$$) (P.S. I love LeBron. Just a kid from Akron) in an attempt to completely reshape public option of a brand that was ill-conceived to begin with, all to hopefully sell a VERY SMALL number of electric trucks and utilities until they can finally get a VOLUME electric truck/utility strategy that makes sense. In my opinion, it's an early attempt to steal some thunder from the eF-150 and to get at least a couple electric shoppers into GMC showrooms, even though they don't have enough faith in that brand to carry this product alone. My god, my feeling was right and it's absolutely hilarious Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted January 14, 2020 Share Posted January 14, 2020 The more things change.... 1 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted January 14, 2020 Share Posted January 14, 2020 Electric Hummer....LOL ?? Quote Link to comment Share on other sites More sharing options...
bzcat Posted January 17, 2020 Share Posted January 17, 2020 It's a good strategy and fits with what GM is already doing with Denali sub-brand. GMC Denali = premium trucks GMC Hummer = electric trucks 1 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted January 17, 2020 Share Posted January 17, 2020 6 minutes ago, bzcat said: It's a good strategy and fits with what GM is already doing with Denali sub-brand. GMC Denali = premium trucks GMC Hummer = electric trucks Well said bzcat sir. Denali has been successful not only as a sub-brand in its own right, but also as Forbes Magazine said, it "gives GMC credibility as the industry's purest and most advanced premium truck and SUV brand". Adding Hummer branded BEV to its lineup will help GMC gain even more name recognition and prestige. Quote Link to comment Share on other sites More sharing options...
probowler Posted January 18, 2020 Share Posted January 18, 2020 7 hours ago, rperez817 said: Well said bzcat sir. Denali has been successful not only as a sub-brand in its own right, but also as Forbes Magazine said, it "gives GMC credibility as the industry's purest and most advanced premium truck and SUV brand". Adding Hummer branded BEV to its lineup will help GMC gain even more name recognition and prestige. It sucks that GMC was able to make that work, yet the Mark LT couldn't stick around. Quote Link to comment Share on other sites More sharing options...
akirby Posted January 18, 2020 Share Posted January 18, 2020 7 hours ago, rperez817 said: Well said bzcat sir. Denali has been successful not only as a sub-brand in its own right, but also as Forbes Magazine said, it "gives GMC credibility as the industry's purest and most advanced premium truck and SUV brand It’s still just a nicer Silverado and has nothing over a top of the line F150. I take that back - it does have something that F150 doesn’t have. Twice the overhead. Quote Link to comment Share on other sites More sharing options...
blwnsmoke Posted January 18, 2020 Share Posted January 18, 2020 24 minutes ago, akirby said: It’s still just a nicer Silverado and has nothing over a top of the line F150. I take that back - it does have something that F150 doesn’t have. Twice the overhead. Yes it does, it has a Denali badge.... (insert eyeroll). Quote Link to comment Share on other sites More sharing options...
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