Growing Electric, Hybrid, Truck Sales Back Q3 Gains; Ford No. 1 Brand

[ANTAUS]

Sales Chart

Edited October 2 by ANTAUS
Wrong link

[rmc523]

 

I'm putting together the September monthly sales now, and it'll also have quarterly results for all the truck companies.

 

[Joe771476]

Good news, but I hope Ford stops throwing too much money into EV's and takes a few steps back.

[akirby]

1 hour ago, Joe771476 said:

Good news, but I hope Ford stops throwing too much money into EV's and takes a few steps back.

I see you haven’t been paying attention because that’s exactly what they’re doing.

[rmc523]

Here are September results (figures in the above post/Ford's release are for the quarter):

 

 

 

 

Comparison charts for major truck players and Ford/GM EV trucks and vans for Q3:

 

 

 

Edited October 3 by rmc523

[rmc523]

Not a pretty month for Ford SUVs at all - all models were down.

[Dequindre]

It's interesting to me that no other automaker (other than Hyundai, to an extent) has brought a Maverick-fighter to the market. It continues to impress in sales.

[ausrutherford]

Ram is looking over its soldier seeing the Sierra catch up to it. Crazy how much Stellantis has screwed it up. 

[T-dubz]

19 hours ago, Dequindre said:

It's interesting to me that no other automaker (other than Hyundai, to an extent) has brought a Maverick-fighter to the market. It continues to impress in sales.

Yeah the maverick had a big increase. Pretty impressive

[jpd80]

On 10/4/2024 at 12:59 AM, rmc523 said:

Not a pretty month for Ford SUVs at all - all models were down.

Thank you again for all your efforts proving the monthly figures, it adds a certain clarity

to what’s actually happening. And comparisons with GM figures also fill ins a lot of detail.

 

F Series had a sub 60,000 sales month, that’s a sign of slowing sales which would be concerning to Ford.

 

Just saying that sales drops in main profit earners really hurt Ford, other less core products not so much.

 

What surprises me though is how well Lightning is doing compared to EV Silverado,

GM spent a bomb on that thing and the sales are just not coming…

Could that be a worrying sign to Ford and its next Gen BEV Truck?

Hell yeah.

Edited October 4 by jpd80

[morgan20]

On 10/3/2024 at 9:06 AM, Joe771476 said:

Good news, but I hope Ford stops throwing too much money into EV's and takes a few steps back.

 

On 10/3/2024 at 10:32 AM, akirby said:

I see you haven’t been paying attention because that’s exactly what they’re doing.

 

akirby is right, at this point Ford has already taken as many steps back as they needed to. More than needed actually. It's time to take steps forward again. GM and Hyundai are both beating Ford in the EV game even though Ford’s electric vehicles are having a record sales run as the big shots said

[DeluxeStang]

On 10/3/2024 at 8:59 AM, rmc523 said:

Not a pretty month for Ford SUVs at all - all models were down.

To be fair, the economy is falling apart as of late. So I think we're gonna see larger, more expensive vehicles take a hit. 

[morgan20]

8 minutes ago, DeluxeStang said:

To be fair, the economy is falling apart as of late. So I think we're gonna see larger, more expensive vehicles take a hit. 

 

Dealer sentiment for new vehicle sales has been kinda low since the beginning of 2024

 

[rmc523]

On 10/4/2024 at 5:11 PM, jpd80 said:

Thank you again for all your efforts proving the monthly figures, it adds a certain clarity

to what’s actually happening. And comparisons with GM figures also fill ins a lot of detail.

 

F Series had a sub 60,000 sales month, that’s a sign of slowing sales which would be concerning to Ford.

 

Just saying that sales drops in main profit earners really hurt Ford, other less core products not so much.

 

What surprises me though is how well Lightning is doing compared to EV Silverado,

GM spent a bomb on that thing and the sales are just not coming…

Could that be a worrying sign to Ford and its next Gen BEV Truck?

Hell yeah.

 

I think the Silverado EV is still in a build up launch mode.  I know Sierra EV just started arriving at dealers.

 

On 10/4/2024 at 6:04 PM, DeluxeStang said:

To be fair, the economy is falling apart as of late. So I think we're gonna see larger, more expensive vehicles take a hit. 

 

Fair, though smaller products like BS and Escape were also down (unless that was due to production issues or something).

[maginty]

On 10/3/2024 at 8:58 AM, rmc523 said:

Here are September results (figures in the above post/Ford's release are for the quarter):

 

 

 

 

Comparison charts for major truck players and Ford/GM EV trucks and vans for Q3:

 

 

 

 

I see GM is outselling Ranger more than 3-1 so far this year. Ford North America is too dumb to figure why so many consumers are buying GM over Ranger. In this day and age, and with high vehicle prices, consumers want/expect creature comforts like 4 Auto transfer case, rear seat vents, ventilated front seats, that GM offers on 6+ trims. And GM is closest in sales to Toyota than they have ever been in the midsize.

[rmc523]

1 hour ago, maginty said:

 

I see GM is outselling Ranger more than 3-1 so far this year. Ford North America is too dumb to figure why so many consumers are buying GM over Ranger. In this day and age, and with high vehicle prices, consumers want/expect creature comforts like 4 Auto transfer case, rear seat vents, ventilated front seats, that GM offers on 6+ trims. And GM is closest in sales to Toyota than they have ever been in the midsize.

 

While I don't disagree that some if not all of those features should be available, that is a broad oversimplification of those figures.

 

1) Ranger has been very production limited (numbers literally zeroed out back in February), and units have been trickling in to dealers.

2) GM's trucks are also new

3) Tacoma is new and Toyota is having production issues with it too.

 

Ranger was consistently outselling Colorado and Canyon (individually, not combined) before they hung it out to dry to favor Bronco production/before the redesign.

[ausrutherford]

55 minutes ago, rmc523 said:

 

While I don't disagree that some if not all of those features should be available, that is a broad oversimplification of those figures.

 

1) Ranger has been very production limited (numbers literally zeroed out back in February), and units have been trickling in to dealers.

2) GM's trucks are also new

3) Tacoma is new and Toyota is having production issues with it too.

 

Ranger was consistently outselling Colorado and Canyon (individually, not combined) before they hung it out to dry to favor Bronco production/before the redesign.

 

I'd rather Ford slowly go into production for the Ranger than launch and have issues like the Colorado/Canyon and Tacoma have had. 

[jpd80]

9 hours ago, ausrutherford said:

 

I'd rather Ford slowly go into production for the Ranger than launch and have issues like the Colorado/Canyon and Tacoma have had. 

I wonder if they are actually waiting for an on the run update to happen,

the US has been requesting better interiors, more in line with F150.

[Rick73]

On 10/4/2024 at 4:15 PM, morgan20 said:

 

 

akirby is right, at this point Ford has already taken as many steps back as they needed to. More than needed actually. It's time to take steps forward again. GM and Hyundai are both beating Ford in the EV game even though Ford’s electric vehicles are having a record sales run as the big shots said

Report states GM overtook Ford at #2 in US behind Tesla.  If Ford is backing off EVs they have been successful.

The investor event on Tuesday comes after GM's U.S. EV sales vaulted 60% in the third quarter, compared with a 2% decline for its total new vehicle sales. The auto giant overtook Ford to become the No. 2 EV seller behind Tesla in the U.S. market, at least for now, thanks to a growing lineup of new and cheaper electric models. It has overcome production challenges as well.

 

https://www.investors.com/news/gm-stock-no-2-ev-maker-behind-tesla-investor-event/

 

[rmc523]

5 hours ago, jpd80 said:

I wonder if they are actually waiting for an on the run update to happen,

the US has been requesting better interiors, more in line with F150.

 

I think we'll see a mid-year (or for '26) change to add rear seat air vents, since they got added to Bronco.

 

28 minutes ago, Rick73 said:

Report states GM overtook Ford at #2 in US behind Tesla.  If Ford is backing off EVs they have been successful.

The investor event on Tuesday comes after GM's U.S. EV sales vaulted 60% in the third quarter, compared with a 2% decline for its total new vehicle sales. The auto giant overtook Ford to become the No. 2 EV seller behind Tesla in the U.S. market, at least for now, thanks to a growing lineup of new and cheaper electric models. It has overcome production challenges as well.

 

https://www.investors.com/news/gm-stock-no-2-ev-maker-behind-tesla-investor-event/

 

 

 

GM also has 7 EV models on sale vs. Ford's 3 - I'd hope at some point they'd overtake Ford?

 

15 hours ago, ausrutherford said:

 

I'd rather Ford slowly go into production for the Ranger than launch and have issues like the Colorado/Canyon and Tacoma have had. 

 

Agreed.

[morgan20]

1 hour ago, Rick73 said:

Report states GM overtook Ford at #2 in US behind Tesla.  If Ford is backing off EVs they have been successful.

 

 

Yea, by backing off EVs Ford has been successful helping its competitors be more successful. Time for the big shots at Ford to answer Dan Quayle's question:

 

The question is whether we're going forward to tomorrow or whether we're going to go past to the back!

[Rick73]

1 hour ago, rmc523 said:

 

GM also has 7 EV models on sale vs. Ford's 3 - I'd hope at some point they'd overtake Ford?

Not sure if number of models matters as much as giving buyers what they want, or else a product with more value; whether perceived or real.  Tesla volume is dominated by two models, their Models Y and 3, and both sell in higher volume than others combined. Tesla also makes a profit on EVs while Ford and GM do not.  I’m not even sure most buyers know what they really want in an EV; it may be more about what they don’t want.  I keep thinking EVs are much different than ICE vehicles in ways other than powertrain, and some buyers may not want to accept that change yet, if ever.

 

 

[morgan20]

1 hour ago, rmc523 said:

GM also has 7 EV models on sale vs. Ford's 3 - I'd hope at some point they'd overtake Ford?

 

9 minutes ago, Rick73 said:

Not sure if number of models matters as much as giving buyers what they want

 

For U.S. EV sales in third quarter '24, GM is #2 at the manufacturer level, Ford is #2 at the brand level.

 

All of Ford Motor Company's EV are Ford brand, while at GM their EV are spread across four different brands. Cadillac, Chevy, GMC, Brightdrop. I think Brightdrop will become part of Chevy soon if not already

[rmc523]

36 minutes ago, morgan20 said:

 

Yea, by backing off EVs Ford has been successful helping its competitors be more successful. Time for the big shots at Ford to answer Dan Quayle's question:

 

The question is whether we're going forward to tomorrow or whether we're going to go past to the back!

 

 

For EV products where Ford and GM are directly competing, Ford is still outselling GM.

 

29 minutes ago, Rick73 said:

Not sure if number of models matters as much as giving buyers what they want, or else a product with more value; whether perceived or real.  Tesla volume is dominated by two models, their Models Y and 3, and both sell in higher volume than others combined. Tesla also makes a profit on EVs while Ford and GM do not.  I’m not even sure most buyers know what they really want in an EV; it may be more about what they don’t want.  I keep thinking EVs are much different than ICE vehicles in ways other than powertrain, and some buyers may not want to accept that change yet, if ever.

 

 

 

But your whole point was that they're outselling Ford - I'd hope GM would outsell Ford with triple the available models.

 

15 minutes ago, morgan20 said:

 

 

For U.S. EV sales in third quarter '24, GM is #2 at the manufacturer level, Ford is #2 at the brand level.

 

All of Ford Motor Company's EV are Ford brand, while at GM their EV are spread across four different brands. Cadillac, Chevy, GMC, Brightdrop. I think Brightdrop will become part of Chevy soon if not already

 

Thanks, I forgot about Brightdrop - 9 models, vs. Ford's 3.

[Rick73]

11 minutes ago, rmc523 said:

But your whole point was that they're outselling Ford - I'd hope GM would outsell Ford with triple the available models.

Then why does Tesla Model Y by itself outsell 3 different Ford EVs combined? There’s more to it IMO than offering more choices.
 

To be clear, I wasn’t making a point on GM versus Ford other than Ford is succeeding at backing off EV sales, as others previously wished for.  Reducing sales is pretty easy to do if that’s the goal — just increase prices. 😀