What Ford needs is a suite of vehicles that people want to buy now, it’s pointless trying to push
overpriced BEVs that don’t work for most customers but that’s where hybrids and PHEVs come in.
Ford needs those transitional vehicles to move customers from plain ICE to electrified vehicles.
The big issue is Blue Oval Center, the huge money dropped on building that massive BEV facility is a worry but, it’s probably cheaper to build in todays cash than say five or ten years time. I simply doubt that anything like its capacity will be needed until the end of the decade. The thing is that the current REV Center has more than enough capacity for BEV F150 for the next four or five years…
I reckon we will hear more changes over the next year or so, especially if the economy really starts to slow and inventory keeps piling up. It’s then that we’ll see Ford cut and run on certain things to save money in the now. No matter how good and pivotal Mach E is, sales have never lived up to expectations and its pricing is becoming a challenge for Ford.
I have a 66 Mustang that was hit in the right rear corner. I do paint and body work but need something to start with.
I'm looking for the corner section that is cut from a car or looking for a car close enough to where I live that I can cut off what I need.
I live in White Lake Michigan which is near Pontiac Michigan.
Yes I can buy everything I need new from NPD but would rather use a cut off portion.
Thanks
Danford1
True, but the scales are flipping. It's not the segment necessarily that dictates profitability, but the level of competition within the segment, and the pricing pressure that comes with it. When Ford made the decision to move away from cars to utilities, everyone was making sedans, very few were making aspirational utilities, it was an untapped market.
Today, it's basically fulfilled, most brands offer something similar to a bronco sport, this idea of a utility with bolder, more unique styling. Some go the same direction the sport went in, the macho, wannabe off-roader look, others adopted a sportier look. But aspirational utilities are everywhere now.
You know what isn't around anymore? Aspirational coupes, sedans and hatches. A few of them exist, but they're few and far between. These days, it's the aspirational car, not the aspirational utility market that's being underserved.
They can use that capacity for EVs and if they need more products they can do c2 utilities that would be profitable. It’s just pointless to bring new products that don’t make money.
That’s because you misinterpret half of what I say. There is a huge difference in a $25k focus that needs $3k incentives plus dealer discounts and a $25K Maverick that sells at MSRP and over. It’s not about absolute ATPs but profit margins and ROI. Plenty of room for less expensive products if they’re desirable and profitable.