I can’t imagine it being anywhere near as sloped as this and still look like a truck. I think he might be off on this one. Even from the pics we have seen, it was maybe sloped a bit more than usual but nothing close to this (at least that we could tell)

Interesting tidbit from Borg, the skunktruck has a similar front end slope to this. Not super surprising, but I hope it looks more appealing on that. I've heard it looks pretty close to the electric small Toyota pickup concept that was called like the TPU.    If it looked basically identical to that with a beefier looking front end, it would look pretty good imo. 

That is a good sign that it would have sold like crap lol  

That's my concern too - that the aero doesn't come into play until certain speeds, so hopefully CE1 ranges will be ok.     Yup, this thing is clearly an aero-first design (makes sense given the name).  Borg said he loved how it looked and would've bought one.........I feel like it's equivalent to Flex/MKT in that it may have had a group of loyal followers, but the general buying public would be turned off by it.

A me too Tesla x copy. Ford could literally design anything it wanted as a three row Utility and it chose that because they couldn’t get the range number they wanted…   The problem still is battery density is still not high enough and no matter what fiddling Ford does with aero, that doesn’t take affect until highway speed. The issue here is that if anyone loads up that range immediately goes south but unlike a gas vehicle, the charging stops become annoying…   The CE1 will probably sell “OK” but it seems that Ford is pulling back on hyping, the last thing they need is the perception of disappointing potential buyers.

Yea, exactly. Even though the Ford big shots repeatedly stated that Model e was a startup company, the media would constantly harp on the losses incurred by that division with idiotic and misleading headlines like Ford Loses This Whopping Amount of Money on Each EV It Makes. 🙄   None of Ford competitors reported its financials like that, and it's about time the Ford big shots put this to rest.

Its still not gonna be everyone's cup of tea, but with the lower, sloping hood, cab forward proportions, and coupe style roofline, I kinda wished they have pulled some styling inspiration from something like the gt. I feel like approach would have made the aero approach cooler, and more desirable. 

Genuinely a good idea. I've said for some time these brands spend billions developing designs in secret only to reveal them when it's too late to change anything. I feel like more transparency with passionate members of the community wouldn't be the worst thing in the world. 

That'd be amazing.

My point is it's anonymous.