Yea, exactly. For Ford's big shots to pick a direction and stick with it/see it through, there needs to be a lot more accountability than there is now, as tbone mentioned.
Plus, the Ranger and Bronco share many components, so some economy of scale would be lost.
@rmc523, lost in the topic musical chairs,( paraphrasing here) I had commented that it will be interesting to see how the Ranger Super Duty does in markets where the F 150 is also sold. I believe it was you who commented that you didn't think Ranger and F-150 were both sold in other markets, but they are in Australia and New Zealand, as well as the Middle East, however I don't think the ME is getting Ranger Super Duty.
It would make a really cool Ranger Raptor R, though!
I was thinking about this a bit more
With the CE1 pickup coming and info already given about it, I'm wondering if Ford is trying to slot it as a Ranger "replacement".
As for the TTP, I think Ford is playing loose with this-they aren't going to be building a product there for at least another 24 months (2029 CY or MY?) and I think the upcoming UAW talks are going to influence what happens there also.
So with that said, I think this what might happen:
Maverick
CE1 EV Pickup
Ranger replaced by a Bronco based product (Ranger sales are similar to what Gladalitor is, but that might be constricted due to Bronco production) But TTP is going to need more product in it and not something that just sells 50-70K a year.
I also don't see the need for another smaller pickup or one that is cheaper. Affordable is a nebulous term-I think something that is in the $30-40K range is "affordable", while others think it should be in the $20-30K which might not be possible.
For our Mach-E, at the current electric rates and charging at home (which we do 99% of the time), gas would have to be about $1.10/gallon to match the price of electricity. That's comparing it to our 2020 Escape, and the Mach-E is 1000x more fun to drive!
Oh, and no oil changes in 17000 miles. Did have to replace the summer tires already though...
I forget where it was posted in all the topic shuffling, can you rehash your idea again? Were you saying a smaller Maverick?
I just don't understand what the point of replacing Ranger with a unibody product would be - at that point, keep what's already developed with ROW economies of scale.
I think the cab is carryover, which we've noticed in spy shots.
I know it's just a drawing (those renderings aren't accurate, but at least give a better visual idea), but it seems more like a heavy refresh than new.
To be fair, Ford has done the same approach for the last 20 years too of using the same cab for 2 generations before a cab redesign....
2004 was all new
2009 was "all new" but re-used the same 2004 cab (though it was extended by 6")
2015 was the all new aluminum model
2018 was a refresh
2021 was "all new" but re-used the 2015 cab
2024 was a refresh
2028 will be all new, but I'm thinking it will actually be a new cab this go around