I think it's way too early to reveal details to the public. Why show something that's more than a year away? Remember Bronco?
Maverick brought in mostly non Ford buyers too. That's a good thing since you're not cannibalizing other Ford sales.
The reason Lightning reservations were cancelled were mainly due to the price changes so keeping the price at $30k-$35k will be key.
I think we'll see teasers until fall when they'll unveil it and start taking reservations. Revealing it early doesn't help Ford at all. It also gives them more time to make changes.
It’s hard to properly articulate that but mostly about what we are not being told or shown at the moment.
Maybe on on closed loop pessimism because of Ford’s other recent BEV cancellations…
The clinics on prototypes are much better than three row BEV but definitely more customers from outside Ford.
Relying on that concerns me because we have also seen those buyers /reservations evaporate quickly
I am not against electric vehicles. While my to and from work driving pattern may look like a prime candidate, my life does not. Outdoor parking with no charger. Special needs kid that sometimes can't wait an hour or two for charging. Get a full charge in under 10 minutes and electric charging stations on every corner, maybe I'd consider it.