Yea, exactly. Ford made many mistakes in which we learned nothing throughout its history. The success (or lack thereof) of CE1, Universal Electric Platform, and Universal Electric Production system will be an epochal moment for the company.   I’m cautiously optimistic that it will be a success

Ah but see, this is also a sizeable bet, Ford already has $5 billion invested in CE1 and setting up Louisville. So let’s say the process does indeed yield a $40,000 vehicle with a healthy profit margin, that’s half the job. The other half of the job is building the size and styling of vehicles that appeal to enough buyers to give it a go. Then there’s another piece to the puzzle that has been alluding Ford…..how many buyers actually want a BEV?   Im not knocking the project, it’s just that this is now Ford’s fourth go at developing an affordable Electric vehicle and some level of skepticism is to be expected, especially when every other  time Ford was convinced that the vehicle would succeed until it was realised that it wouldn’t…

Henry Ford had a famous saying about mistakes: Seems like Ford did learn and it resulted in the genesis ce1.  Lets hope it is successful.

Hmm, that of course would require that owners plug it in. I do recall some interesting discussions about owners never plugging in their PHEVs. 😏

I think the biggest reason they are going EREV is to address concerns for towing and distance concerns people have. Hybrids in larger products are nothing more then power adders the vast majority of the time and don't have a significate improvement in MPG. Its about a 22% improvement around town with the Hybrid F-150 vs the most fuel efficient F-150 with the 2.7L (City primarily) but for how much more in price? I'm sure the difference in price would buy me gas for a couple of years with my commute.    If you drive less then 200 miles a day with a EREV, you should be able to use nothing but the battery for that. It would operate just like the EV lightning.    But also have no idea how well that would break down in saving gas or with CAFE either. 

...And OZ Supercar drivers.

Disagree strongly. The reason why Ford USA walked away from involvement in the first generation T6 Ranger was because they wanted a smaller lighter truck. That happened at the kick off meeting back in 2006 but Allan Mulally refuesed to even consider a replacement for the US Ranger, because he wanted Ford to offer existing products instead and just shut down  all the BOFs (Ranger, Explorer & Sport Trac) and just push Escape.     The Maverick is a great but unique vehicle in a sea of rather bland compact utilities, the moment all other brands start trying to copy it, Ford will change its tune and start calling it a commodity…..but until then it is a darling product just like Edge was when it first sold just below D3 Explorer’s price point.

Sedan same as coupe.  SUV same as Explorer.

Went by today - now $3.47 a gallon. 

Thanks for the info