The big shots at Hyundai recognized that bland, inoffensive cars ain't going to build the brand:   Hyundai was not known for standout design in the past. The brand built its reputation on value and reliability. That approach worked, but it rarely created excitement. Over the last few years, that has changed. Hyundai’s latest models are sharper, more expressive, and harder to ignore. The company is now producing vehicles that generate conversation rather than blend into traffic.   Much of that shift can be linked to Brad Arnold, now officially Chief Designer and Head of Hyundai Design North America. His promotion reflects Hyundai’s commitment to design as a core strategy. Arnold understands the North American market and brings a clear creative direction. His leadership suggests Hyundai will continue pushing toward designs that connect emotionally with buyers while standing out globally.

I wouldn't have thought it 10 or 20 years ago. But now? And they could add options gradually. If I had told you 10 years ago a fire pumper or aerial ladder in 2026 would each cost $1.5 million and would take 3 to 5 years to be delivered, you would have told me I was nuts! Or that apartment housing developers/landlords would be increasing their tenant's rent by 78% overnight and municipalities would be increasing property taxes by 50% over the previous year or that states would start considering banning cars older than 2009 or that car mfrs. would try to ban owners from fixing their own cars. Yeah, what would you have said?

I’m surprised Land Rover scored well.

Thicker frame rails was another one of their claims.

Honestly, I miss when Hyundai designed bland, inoffensive cars. Their new designs are distracting and cortisol-inducing to look at. Same goes for Kia.

No, sorry they’re tight as a drum on info. There were reports of a pickup at the testing grounds but those thst saw it thought it was smaller like Maverick size but nothing came from those leads 

Professional Grade 

I did the BMW drive experience in Spartanburg a few years ago.....it was a blast.

Same at Atlanta Motorsports Park in Dawsonville, Ga.  Started about 10 years ago with a 911 turbo.  Think I've done about 7 drives total since then.  So fun.  Planning to go to the Porsche Experience Center soon.

I filled out one last year but I can't remember for which vehicle.