Exactly. Each mfr plays to their strengths. It’s far easier for the Japanese and Korean brands to expand here than for Ford to expand there just based on market size and product strengths. They can sell most of their cars and minivans and utilities here but Ford can’t sell F150s and Broncos and Mustangs there in any meaningful numbers. Honda and Toyota would swap Camry and Accord sales and profits for F150 here in a heartbeat if it was possible.
Ford Europe has always had high costs and allowing them bespoke platforms and vehicles didn’t help at all. What Ford needed was the global C2 platform in multiple sizes and use it for everything globally with minor updates every 10 years. Thats how Toyota does it and it keeps their cost structure very low. Meanwhile Ford had 3 platforms and a dozen powertrains supporting just a few vehicles.
It's just fair because Ford doesn't have equivalents for the following:
1. Civic
2. Accord
3. NA-market HR-V (rebadged C-segment ZR-V)
4. Passport
5. Ridgeline
6. Odyssey
Pretty much the same story for many rest-of-the-world markets where Honda has a full lineup of B-segment vehicles that consists of a sedan, hatchbacks, and SUVs/CUVs.
Honda and Toyota also export affordable subcompact cars & SUVs from Southeast Asia to Brazil. Something Ford can't do.
Between Honda and Toyota, its Toyota that has the most complete automobile lineup globally. From a tiny hatchback to the North American full-size Tundra. It's always a mix of global models and regional models.