I don't know about that, but I'm surprised they haven't tapped into the Galaxy name for their products. That's a historical name that's ripe to return on some sort of exciting EV.
Engine bay looks a bit busy compared to 4-cylinder. While the vast majority of buyers will never work on stuff themselves, they will eventually have to pay someone else to do it for them if they keep truck long enough. Given the 2.3L is reported to have plenty of power, it seems the prudent choice for most buyers; plus it saves on initial cost too. Expect there will be plenty of V6 takers though.
He’s saying he wants to build vehicles that turn into Icons. Maverick could well turn into an Icon down the road. Raptor is a newer brand that probably qualifies now. Taurus was iconic back in the 90s but that market is gone now.
When I purchased my Tesla the price, range and super charger combination couldn’t be beat in the US. A year later that is changing with access to the supercharger network expanding and other Manufactures bring more better priced products to market. In Europe, cheaper competent Chinese EV’s are entering the market along with other lower cost European brands making it a tough market for Ford using the expensive Volkswagen platform. The high end of the market in the EU is well covered by the premium brands leaving Ford of Europe stuck in the middle.
Which is why Ford's not seeing the explorer/Capri EVs taking off, part of the reason anyways. They're letting historical names do all the heavy lifting rather than putting actual effort into the vehicles.
Which is why it's confusing when Farley refers to the Maverick as one of Ford's iconic products. The way I look at it is while the maverick is new, it still ties into a defining segment of Fords brand, trucks, so they're viewing it as more iconic in that regard. It's more unique, and desirable than a base model focus or something. It sounds like Ford is labeling any unique/desirable vehicle in it's lineup as icons.