Going full EV makes a lot of sense for brands like Rolls Royce, and to a lesser extent, Lincoln. The kinds of brands that are all about refinement, ease of ownership, maximum relaxation. But for a brand like Jag that was making V8 sports cars up until about 5 seconds ago, it's not a great fit.
I personally don't believe the Jaguar name carries enough credibility to command nothing but 6 figure vehicles. Maybe if it was some sort of striking sports coupe, but that price for a sedan? Good luck competing with Bentley, Rolls, and Cadillac.
I don't think that's the actual design, as the reveal isn't happening for about another week. Unless this leaked out early, that's not it, and if it had, everyone would be talking about it on auto sites.
We'll see if it goes anywhere, but some of the higher ups in Europe have said there's a good chance Ford will make future ev products that appeal to people who want low slung cars instead of utilities and trucks.
That could mean anything from sedans, to hatches, coupes and sports cars. All promising in their own right. All Ford has implied thus far is that if they brought back more car form factors, they would be emotional passion products.
So maybe we'll see some sort of Focus sized ev, but instead of looking like a potato, it takes design inspiration for rally cars or something, and instead of being called a focus, it's called Escort.
I firmly believe Ford is gonna bring back car form factors beyond the mustang before the decade is out. EV sedans and hatchbacks are doing a lot better in terms of sales than things like full sized ev trucks, and those EV sedans and hatchbacks can generate a decent profit if developed the right way.
I don't know how palatable it would be for VW to sell a Chinese developed Architecture in the US and europe. Thus, I foresee the MEB+ or SSP will end up replacing MEB for the EU and North America. As of now this isn't allowed in the US
https://www.nytimes.com/2024/09/23/us/politics/chinese-software-ban-cars-biden.html
https://www.electrive.com/2024/11/11/volkswagen-anhui-could-scrap-the-meb-in-china/
For Europe, they basically have, Fiesta, Focus and Mondeo all gone
those were the bulk of sales for Ford Europe, now they struggle to sell
anything…what’s left is basically over priced.
I'm not sure where that image came from, but I don't think that's it.
Jag hasn't unveiled anything yet - it'll debut Dec 2 I believe.
They're set to debut a few concept vehicles.