I have a different perspective on this, and that's the fact that there has always been a significant portion of the public that doesn't enjoy driving. It just wasn't an option 50 years ago, not really. If 50 years ago, people had the same ability to pull a device out of their pocket and instantly order a car to pick them up, a lot of people back then wouldn't have been driving either.    I mean, keep in mind we're already seeing a ton of car enthusiasts who are gen z and millennials, and that's with a new car market that's incredibly bland in many respects. Heck, gen z and millennials like cars so much that they were the first to prioritize cars over relationships. So the passion is there.    It's just if you were 20 in 1969 your choices for a fun affordable car were coupes and sports cars galore. These days if you're 20 and want an affordable and fun new car, you don't have a ton of options. It's a gr86 that's the size of a shoebox. Even the mustang Ecoboost with options is starting to become unaffordable. I've seen some in the 40s or even low 50s. A young person can't afford that. 

We had a low of $2.55 87 E0 at the end of February and shot up to $3.29 in 3 increments, and as of 3/9 went down to $3.15.  

I had the Shaker 500 in my 2006 Mustang GT and it was just ok-I find that the Ford audio is overly aggressive with pulling bass/sound as you turn up the volume.   I upgraded the audio in my Bronco-I went with 8in sub in back using the Ford sub enclosure I bought and modified. Replaced all the speakers with Kicker speaker and two Amps. I got a custom wiring harness that was plug and play and was able to install everything in about a day.   Only issue I've had was I blew out 2 subs, but that was my fault for not having it set up properly. 

I dunno there seems to be such a generation divide with younger adults (Under 20) that having a car isn't exactly high on the priority list, esp. with parents seemingly enabling it at times. I have nieces and a nephew that are all under 25 and they all drive, but they don't seem to be that excited about it either. I haven't seen them really interested outside of it being just a form of transportation.   I don't think how the baby boomers ran with the Mustang when it first came out will translate the same to Gen Z, since the world is completely different. 

I know unpopular option, but the Edge was replaced (in different ways) by the Bronco, Mustang Mach E and to a lesser extent the post 2020 Escape. I'm also guessing that the EV that was expected to come from Oakville would have also fell into that range at the upper end. There was no one for one replacement-but the price/size segment was filled by other products that had their own pluses and minuses.    The other issue is, how popular is the 2 row CUV market? I did a quick look and getting the info parsed out is a pain in the ass-the one site I looked at has the Explorer and Bronco Sport listed as "mid sized" CUVs. I'd personally put the Explorer as the start of the "large" CUV range and the Bronco Sport on the small CUV size range.    Sub 180in OL is small   Plus 192in OL is large   anything inbetween that would fall in the midsized range.     

Went up about .20-30 cents locally yesterday-its $3.60 as of this morning.   I paid 2.80 back on the 4th at BJs and its now 3.25 as of today. 

Base price with inflation is about a 9% mark up. IMO I think its partly to keep dealerships from adding ADMs to them. 

Spiked to 3.32 late last week, back to 2.99 this morning.  Raleigh, NC area. 

Interesting tidbit, there was a poster on the link in OP that claims to see what sounds like a Bronco Sport pickup at the Lara proving ground. Might be bull but willing to keep open mind.

My thoughts on this exactly.  I’ll wait to pass final judgment once all the details are available, but the pricing just doesn’t seem reasonable. Nothing against the dark horse name, but it doesn’t have the history behind it to try to push prices up, IMO.