What really cracks me up is every time Ford rolls out a new direction, they use the oft repeated phrase, "This is our Model T moment"...when in truth, when Henry rolled out the Model T, one of the hallmarks was that he kept making improvements to the process of making them and lowering the price.....guess they forgot about that part of the equation. 

https://www.autoblog.com/news/china-is-putting-a-hard-limit-on-how-much-energy-evs-can-use  

I'll bet you $1000 that those plans will change.   My frustration, as many know, is the pattern of committing to something, decommitting, and committing to something else. Over and over again.    So much so that the products that are planned to arrive 4 years from now. Never get there because the plans change. And four continues to invest in things. Cancel it only to invest in something else, and then cancel that.    The example is that Honda didn't discontinue the CR-V while it rolled out an all-new EV platform. They were able to build existing products in the plants that are being converted to build EVS without discontinuing the existing product.  It doesn't seem that difficult for them. Why is it so difficult for Ford?   

That I agree with.  Farley likes to swing for the fences with new ideas with no backup plan.  

That's what they tried with the 2013 Fusion.  I bought a Titanium.  It was a great vehicle.  Still the best looking mid sized family sedan IMO.   But buyers only wanted cheap SE models and they had to put $4k on the hood to compete.   Better styling would have increased Escape sales for sure but not necessarily increased profits.      They are working on a new utility to replace Escape - either a C2 to build in Hermosillo or some joint venture with Nissan.  I've advocated for a longer Bronco Sport.  The problem is it's taking way too long to get here.

You have to add AWD to Escape for a valid comparison ($1400) which makes the BS slightly more expensive. 

Part of the reason they “quit” is because of what was coming at the time with EV regulations and retooling the plant. Same thing happened to Oakville IMO   as for the 2020 redesign-I’m not 100% sure how successful they where in addressing cost issues with it, but it was a major problem from 2013 til 2020-I saw it personally between my parents 2013 titanium and my wife’s 2017 SE- the SE actually was better equipped then the Ti model outside of the 19 inch tires for $5k less, which is insane. Not to mention the Bronco Sport costs more then the Escape starting MRSP and has less equipment then say an Escape SE when using the Big Bend trim (which my wife has). Also I need to dig into Kuga/Escape sales overseas since 2020 to see if it was actually styling or what that impacted its sales positivity or negativity    The biggest issue is that it’s going to take Ford 36-48 months to address this-I don’t see why they couldn’t put out something that slots into the larger ICE C2 segment that would fill that Escape/Edge range by 2027/28MY using the TTP. 

Well, it’s pretty evident I don’t agree with it.  I’m being lazy at the moment to confirm this, but there aren’t any Ford plants that are running at 100% capacity correct?   Didn’t they just build a massive factory with nothing to put into it?  Ford is the absolute worst at long term planning.  It’s like it’s being run by a bunch of children that react to the latest shiny new toy, yet nobody is ever held responsible for wrong decisions.  

If they could generate a profit off the Maverick, I cannot see why they cannot do it with the Escape.  Regardless whether the Maverick has a lot of competition, it is a compelling product.  If you build a compelling product it will sell well and not need a ton of incentives. The Escape was hobbled by plain styling and questionable interior and drivetrain choices, which impacted its sales.  It went from 307k sales in 2016 to around 140k this past year. Those sales were close to the segment leaders in 2016. 2020 is when the Escape lost its appeal and thus a ton of sales. That was on Ford.  They could have solved this problem but they quit. 

I’m in the Midwest, primarily Iowa and Illinois, along the I80 corridor.  Ford had not provided the NACS adapter by the time I turned the MME in, so I was never able to utilize the Tesla chargers.  Because I turned the MME in, I haven’t been trying to find new chargers but on the well traveled routes, I haven’t seen anything new. There may be more new ones, but I just haven’t seen them.