He makes many good points.  One I relate to best is Stellantis price increases over last few years driving sales right off a cliff.  The ProMaster van I wanted suddenly went from roughly $30k to well over $50k.  I don’t care if required to subsidize BEVs, I won’t pay it on principle alone.  They can keep the damn things until they lower price closer to inflation adjusted.  A dollar in 2020 only requires $1.22 today.  If they go out of business in mean time, so be it.

rumors continue of a Mustang 4 door sedan with a V8.......

Depends on how strong the Mustang brand is obviously. Porsche has 20+ variants of 911 and every new version just prints more money. The key is to limit supply. As long as you make 1 less than the market demands, you are fine.   I can see all of the following Mustang variants working: Coupe, convertible, GTD, Mach E, "Raptorized" lifted coupe, ute, shooting break, "Gran Torino" 4 door coupe.   And of course don't forget the usual limited production editions like Bullitt, Mach 1, GT350, GT500.  

Thank you for the input!

That Honda’s next new car’s styling is completely different says it all.  From my perspective anyway.    

A very-low-volume super-high-price variant (of pretty much anything, not just Mustang) may be profitable incrementally on its own, and will definitely draw attention to the brand, which may even result in added sales short term, but IMO may harm overall “mass market” sales longer term.  Realize it’s a contrarian view of marketing, but the trend has repeated too often to be coincidence.  I think introducing a much higher price and more desirable variant that is not attainable to the vast majority of the masses will make many of them turn away completely.  Don’t know if it’s ego, pride, or what, but IMO a great way to reduce overall sales longer term, and thus overall profitability.

I'll never get why some seem to worship that dude. Yes, he was smart with his money and I applaud the SpaceX efforts...but, the cars are new tech wrapped in iffy build quality, his babble has caused his own (and much of bitcoin's) stock to sometimes drop wildly, and he shows the empathy of a cinderblock. Not a fan.

As I will be turning 76 later this year, I begrudgingly have to admit you're right. My grandfather retired from the Milwaukee Road shortly after WWII, about the time MR started introducing diesel locomotives. Years later as I was about 9 or 10 years old, all the steam locos were retired and he lamented that yes, the diesels were more efficient but the sound and sight of a steam locomotive was an experience that my generation would never know. I told him that I've seen them on TV, and he laughed, probably at the idea that the ground trebling might and fury of a steam engine could be captures on a grainy black and white tv screen of the day. I am now about the same age as he was then and I scoffed at the news that this BEV contraption was going to be called a Mustang. I have an Ecoboost Four in my Ranger, and it has the most horsepower of any of my 25 previous vehicles. Change is hard. Ford will discontinue ICE Mustangs at some point within my lifetime, I suspect, and hopefully before they paint themselves into corner, as Harley Davidson has done. As their faithful are aging out of 1937-styled Hogs, a dwindling few are following behind them and they are circling the drain.

Thanks for that article. One of the Ford big shots said that the company is happy with expanding the Mustang family   “Mustang more than ever is taking on different shape and forms for us. Having the Mach-E there is good for us and good for business.”

They can overdo it too......we don't need 15 different Mustang models.   Keep it about where they have it.....Mach E, coupe/convertible, sedan, and leave it at that (with a caveat for the "Raptor" version, which remains to be seen whether it's coupe/convertible with special treament, or a shooting brake type that was rumored). Expanding beyond that starts to harm the brand, IMO.