I'm gonna guess the CE1 is going to be closer to the $35K mark then the 30K mark...but the Slate is pretty barebones, which is going to work against it with normal buyers-not people who claim they want a cut rate cost pickup.    I'll use my father in law-he wanted a smaller pickup that was cheap-he had a used Colorado he got a few years ago and just upgraded to a 2025 Colorado a couple weeks ago (a former student of his works at a Chevy dealership, my wife and I wanted to get him into a Maverick, but they where hard to get a few years back)...this is same man that was complaining about wanting to buy a cheap pick up and winds up buying a 45K starting MSRP pickup that apparently had $10K in rebates on it. Its nice, but its also overkill for a 78 year old man too. 

Exactly. No stereo? 20k? Ok - maybe. $28k? No flipping way. Especially if there’s a well equipped Ford BEV truck at a similar price. 

Yeah, when it was a sub 20k truck, there was a lot more appeal behind it. 

imho Slate needed the tax rebate to make a go of it. 

There is always a noisy minority of people that want something and when it comes, it dies an awful death on the market. I can name at least a half of dozen products over the past 25 years that fall into that. 

I personally believe Ford's truck is gonna make the Slate DOA. I like what Slate is trying to do, I think it's admirable a brand is trying to give buyers the things they say they want. But it'll probably ultimately fail. 

I think the Slate is going to be one of those things that look great from the outside but doesn't survive the harsh realities of the market when it does go for sale. 

SHM made it very clear who they were rootin' for at the USC-UCLA game yesterday. 😄  

Morimoto Banger LED fogs.  Direct fit,  look good but out of my price range.

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