Ol' Billy Boy is takin' seriously the trends away from car ownership among the youngins. He said the following a few years ago:
It probably is not a surprise to hear that cars and trucks are in my blood. They are my family heritage, my life’s work, and my deep passion.
Given how much I love cars, it may surprise some of you that I believe the auto industry needs to rethink its approach. At a TED Conference, I delivered a clear, perhaps surprising, message: we just can’t keep making and selling automobiles the way we always have. The current industry model simply will not work everywhere in the future.
For most of my adult life, I worried about, “How am I going to sell more cars and trucks?” But today, I worry about, “What happens if all we do is sell more cars and trucks?”
I could see Ford eventually making a hybrid the standard powertrain (removing ICE only I-4 ecoboost altogether) down the road as a bridge to an EV model, getting people used to the idea of an electric Mustang coupe/vert, and maybe having a V8 hybrid option.
I think Camaro stuck with the bathtub design too long, and as mentioned, the design for the last gen was too similar to the previous model. The 911 approach to design (not changing much with each redesign) doesn't work on other vehicles.
I don't mind the profile - don't like the grille/headlights. But with the coupe market being limited, I don't know that adding extra coupes is a recipe for success...
Unless you live in the city and can walk to the grocery store and restaurants. Parking is expensive and they rent a vehicle for trips outside the city.
What about something like this? Yeah it's not some stub nosed hatchback, but the roofline is slightly more upright than the s650's fastback, which would offer more headroom in theory. Added bonus, stylistically, something like this looks more like a modern interpretation of a mustang notchback. Plus if it's a skateboard platform, you'd have decent frunk space with a hood this long. Sure, it's no suv in terms of practicality, but it would be easier to live with than these super small gas powered sports cars.
Bill Ford was talking about how when they look at their sites, it's actually young people who are configuring cars the most. So the passion, and interest is there, but as he mentioned, there's an issue with affordablilty. He talked about how Ford needed to focus on that more moving forward, which seems to be a growing sentiment within the company. I can actually see shared low cost platforms being the key for Ford and other brands to offer interesting, yet obtainable cars in the near future.