I test drove a Tesla years ago, and the salesperson was giddy because "Oh look it can drive itself"...Yeah well, it was very passive, it wouldn't get close enough and when cars cut in front of me it would slow down. Well being from Miami I was not having any of that...took it off, got aggressive and saw what a waste it was. The guy was shocked because I pointed out all the issues of the vehicle (doors slamming shut sounding tinsy when I closed them, materials were 90s like, wind noise, trunk wasn't finished accordingly, A/C didn't cool enough like I'm used to with Fords)...he was really hurt...I did see some compare with trucks I think Edmunds or MT or something, and the competitors had subscription services and were dinged because of it. I get it, subscription services are a money maker.
Why not introduce a series of hybrids, especially now that Ford offers an AWD hybrid on the maverick, and slot those into the next gen BS to reduce emissions instead of making the vehicle larger? Most BS buyers I've talked to bought a BS because they liked the way it looked, and it's compact size that made it easy to park and live with.
Stretching the wheelbase throws off the proportions and makes the vehicle harder to maneuver. There has to be a better way to meet CAFE standards that don't involve butchering the design.
This is most likely the replacement for the current Bronco Sport - making it larger for CAFE compliance. So calling it Flex would kill the Bronco Sport name.
Who said anything about ditching the bronco name all together? You still have the normal bronco, and the bronco sport. But we often have conversations on this site of not diluting sub-brands by having too many spin-offs of a particular name.
If we want to replace the edge and to a lesser extent, the escape, with whatever this is, calling in a bronco in the states would likely result in greater consumer confusion. Calling it flex ties into another one of Ford's iconic products without diluting the bronco sub-brands, or confusing buyers.