Since Cuaulitilan builds only Mach E which is basically a C2 based (albeit heavily modified) model, I would presume it is a plant in need of more product lines. What would it take to move the tooling from Louisville to restart production there?
But, the new "tree" manufacturing process with the three part gigacastings are theoretically going to allow a decent profit while still selling at an affordable price. That is the reason so much resource was poured into the skunk works project. Time will tell if it achieves the desired results.
Farley says he learned a management technique from Toyota called Gemba which lets him make better decisions. You could have fooled me! ((((((Calling Bill Ford)))))) Come on Bill, let's get Ford back on track! Ditch the EV obsession, return to class 8, get together with Blue Bird bus. Make us proud again Bill! Oh I wouldn't TOTALLY abandon EV research and development. But let's take baby steps, not gorilla!
This. People need to realize basically every business/product operates at a loss for a time, the more you invest, the longer it generally takes to recoup those losses and start turning a profit. Ford's invested billions of dollars in EVs and yet people can't figure out why it's taking years for them to become profitable, which is ridiculous.
It's the same mentality as KFC spending a billion dollars on a new factory, and when they first open, and sell their first item, reporters write articles saying KFC loses a billion dollars on every item they sell. It's just not true.
They did not lose billions on sedans. They just weren’t very profitable and the market was shrinking so they shifted resources to Ranger, Bronco, Bronco Sport and Maverick in addition to EVs. EVs are still a growing segment even if it slowed down and the reason it’s losing money is its engineering new vehicles and batteries and building factories that are not yet generating any revenue.
Maybe you and Joe should go share all your misinformation and EV hatred with each other.
I always see people likening EVs to golf carts as well, it's such a lazy argument. Last time I checked, gas powered lawnmowers were a thing. Yet it would be ridiculous for me to compared a mustang GT to a lawnmower because they both share the same basic fuel type, but that's exactly what the people comparing cars to golf carts do because they're both battery powered.
You’re still confusing sales success with profitability. Most people want at least a compact or midsized car or crossover but sometimes es they can only afford a subcompact. Subcompacts only sell on price which yields very little profit. When people buy vehicles they like or want they’re willing to pay more (Bronco Sport exhibit 1). That’s why they discontinued Fiesta and Ecosport and shifted those resources to EVs.